September 16, 2021 By Salesforce Canada

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

When Michael Janney was working as a CIO at a manufacturing company, he once asked his colleagues in sales what seemed like an innocuous question: when it came time to meet with a key account, how did they prepare? “The answer was— and this is typical in the manufacturing sector — ‘Well, I call... Read More

Small Business

September 14, 2021 By Salesforce Canada

Dreamforce 2021: Where We’ve Been And Where We’re Going

Most conferences are an occasion for business professionals to meet, learn and make deals. Dreamforce has grown into so much more. It has become an immersive experience where world luminaries come to share their innovative thinking and visions for a better future. And it’s where Trailblazers from... Read More

Marketing

September 9, 2021 By Salesforce Canada

The State of Marketing Report: Canadian Highlights You Need to Know

With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond. Success in building a brand used to be about mastering what are commonly known as the four P’s of... Read More

Marketing

September 1, 2021 By Salesforce Canada

The Retail-Specific Customer Service Needs Your Business Needs to Know

Consumers are powerful. They choose where they spend their time and money, and they expect customer service to be a top priority for companies. Businesses need to treat them well during every part of their customer journey, from awareness to post-purchase. As the owner of a small retail business,... Read More

Customer Service

August 27, 2021 By Salesforce Canada

How to Determine Your Small Business’s Target Market

When it comes to selling a product or service, small business owners can celebrate that they don’t have to appeal to every single consumer. For the overwhelming majority of products and services, specific categories of customers want or need them. These groups may be broad, such as parents, or... Read More

Small Business

August 20, 2021 By Salesforce Canada

Getting Started with a CRM Platform as a Small Business

Your small business is doing well. Customers are happy, and your marketing and sales efforts are fruitful. Everything is humming along, and it looks like the business will continue to grow. It’s an exciting time. As your small business grows, questions pop up. With more employees comes more... Read More

Small Business

August 18, 2021 By Salesforce Canada

Are You Getting Everything You Need Out Of Your CRM Platform?

Do yourself a favour: don’t make your sales team to settle for “good enough” CRM. It’s kind of like buying a shirt which, although it manages to cover the top of your body, doesn’t really fit. Whether it’s too tight or too loose, you won’t be able to move through the world with the confidence you... Read More

Small Business

August 16, 2021 By Salesforce Canada

3 Ways To Use Your CRM Platform For Content Creation

If your CRM could talk . . . oh, the stories it could tell. All that data about deals closed, deals lost and deals in development contained in your CRM represent an important narrative about how your sales team has developed and improved with time. In some ways, it’s also the story of your... Read More

Marketing

August 13, 2021 By Salesforce Canada

How To Properly Give Your Customer Service Agents Autonomy

When customer service agents say, “I’ll be happy to help you with that,” they actually mean something else. They mean that they’re happy they have the go-head and the ability to help a customer with a particular problem. Working in customer service becomes more challenging when you run into... Read More

Customer Service

Salesforce Canada

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

Dreamforce 2021: Where We’ve Been And Where We’re Going

The State of Marketing Report: Canadian Highlights You Need to Know

The Retail-Specific Customer Service Needs Your Business Needs to Know

How to Determine Your Small Business’s Target Market

Getting Started with a CRM Platform as a Small Business

Are You Getting Everything You Need Out Of Your CRM Platform?

3 Ways To Use Your CRM Platform For Content Creation

How To Properly Give Your Customer Service Agents Autonomy

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific