August 11, 2021 By Salesforce Canada

Take Data-Based Chances With Your Business

Sometimes you’ll see a new restaurant and, just by glancing at a menu posted outside, you decide to take a chance and order something. There might be a T-shirt in a colour you’ve never tried before. You’re not sure if you can pull it off, but why not give it a try? Occasionally you might even buy... Read More

Small Business

August 9, 2021 By Salesforce Canada

Do You Need A Business Development Manager, Or A Salesperson?

As long as you’re familiar with the mechanics of making a sandwich, you can understand the relationship between business development managers and salespeople. The left-hand slice of bread represents your company. The right-hand slice of bread represents the market you’re trying to reach. Business... Read More

Sales

August 6, 2021 By Salesforce Canada

Honest — Not Aspirational — Marketing Is Key To Customer Satisfaction

She goes by different names, but she’s been the star of so many TV commercials, billboards and digital ads that many people probably know her simply as “Supermom.” This is the woman who has put her nose to the grindstone to climb her way to the top of the corporate ladder. She is a born leader,... Read More

Marketing

August 4, 2021 By Salesforce Canada

5 Tips For Making Your Sales Processes Environmentally Friendly

Selling is basically about pitching, explaining and ultimately convincing a prospect to become a customer. In other words, it’s mostly talking. How could that possibly be bad for the environment? We tend to point the finger at companies or entire industries that seem to drain our natural... Read More

Sales

August 2, 2021 By Salesforce Canada

6 Metrics That Can Indicate Growth

This may be the one area where parents have it easy: If they want to measure the growth of their kids they can buy an oversized wall hanging that looks like a ruler. Or simply use a marker on a door frame that charts everyone’s height over a period of years. For small and medium-sized businesses... Read More

Sales

July 23, 2021 By Salesforce Canada

Texting Etiquette For Salespeople: Dos, Don’ts and ‘It Depends’

No one was given a rule book when text messaging features were added to our smartphones. As with almost every other major wave in communications technology, adoption happened organically. People tried it out, saw the value, and started to text more often. Make that a lot more often. Today, you... Read More

Sales

July 21, 2021 By Salesforce Canada

10 of the Best Sales Closing Techniques

When a salesperson closes a sale, they’ve successfully turned a lead to a customer. The new customer has signed the bottom line, and there’s a promise of a relationship between the customer and the company. To be successful, salespeople have to close deals. However, is the directive to “always be... Read More

Sales

July 7, 2021 By Salesforce Canada

What To Do When Customers’ Expectations Don’t Match Reality

Customer service agents have many skills, but the ability to break bad news as gently, thoroughly and as diplomatically as possible has to be one of their greatest. Think of the customer who has to be told that, no, they can’t return a product that’s been opened, fiddled with or even damaged and... Read More

Small Business

July 6, 2021 By Salesforce Canada

Should Your Brand Work With An Influencer?

They might never call themselves an influencer. They might not even like the word, and what it suggests about their work. And yet there are people who have demonstrated such a degree of mastery in how they use social media that there’s no more accurate way to describe the value they can offer to... Read More

Marketing

Salesforce Canada

Take Data-Based Chances With Your Business

Do You Need A Business Development Manager, Or A Salesperson?

Honest — Not Aspirational — Marketing Is Key To Customer Satisfaction

5 Tips For Making Your Sales Processes Environmentally Friendly

6 Metrics That Can Indicate Growth

Texting Etiquette For Salespeople: Dos, Don’ts and ‘It Depends’

10 of the Best Sales Closing Techniques

What To Do When Customers’ Expectations Don’t Match Reality

Should Your Brand Work With An Influencer?

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