July 11, 2014 By Salesforce Canada

How to Be a Good (Social) Listener

Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen. There’s a multitude of social media activity you can... Read More

Featured, Marketing

July 9, 2014 By Salesforce Canada

FREE Ottawa Breakfast Seminar (July 22): Social Media Strategy for Government Organizations

On July 22, 2014 over 75 public sector marketing and public affairs professionals will attend the Salesforce ExactTarget Marketing Cloud breakfast seminar on social media monitoring for government organizations. Government agencies across the globe are leveraging Salesforce ExactTarget Marketing... Read More

Social

July 8, 2014 By Salesforce Canada

10 Lessons from the 10 Most Influential Content-Marketing Brands

Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers. Salesforce.com was recently named one of the 10 Most Influential Global Brands by LinkedIn—along with... Read More

Featured, Marketing

July 7, 2014 By Salesforce Canada

How To Convince Your Boss To Send You To Dreamforce

So your boss needs some persuasion to agree to your trip to Dreamforce. And the fact that 95% of attendees recommend it to others is not convincing enough. Are the sessions, training and events really worth the cost and the time away from your desk? The answer is yes, yes, yes. Let us help... Read More

Featured, Sales

July 4, 2014 By Salesforce Canada

Enable Your Sales Team with a Video Hub in Salesforce

When it comes to delivering worthwhile content, it’s important to ‘be where your audience is’ and give them something highly useful. In other words, if your audience is mobile–as we’re seeing–you too must be mobile. If they expect or prefer certain formats, you should use these formats, and so... Read More

Sales

July 3, 2014 By Salesforce Canada

How Wearable Technology Can (And Will) Change Your Business

In recent years, wearable technology has become a hot topic in the tech industry. With its tight relationship with the Internet of Things, many insiders have designated wearables for business as the next big thing. But while the most talked-about new wearable technologies—such as the Apple iWatch... Read More

Platform

June 27, 2014 By Salesforce Canada

Soccer Lessons: Dumb Things Smart Leaders Say

I was recently at a soccer tournament with my 12-year-old son. His team had won its first few matches and was in the semi-finals. The stakes were high: win and move on, or lose and go home. The kids were playing well but losing by one goal with only a few minutes left in the game. Their coach,... Read More

Sales

June 9, 2014 By Salesforce Canada

4 Simple Steps for Creating an Enterprise Mobile App Strategy

There’s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. In addition, few limitations remain when using... Read More

Featured, IT

June 3, 2014 By Salesforce Canada

3 Ways the Salesforce1 Mobile App Supports Rapid Canadian Business Growth

Small businesses typically want to grow. However, rapidly increasing in size can be both a blessing and a curse. The latter tends to happens if the organization lacks the processes and technology to support that growth. On the flip side, a company with the right tools in place can more than... Read More

Cloud, Featured

Salesforce Canada

How to Be a Good (Social) Listener

FREE Ottawa Breakfast Seminar (July 22): Social Media Strategy for Government Organizations

10 Lessons from the 10 Most Influential Content-Marketing Brands

How To Convince Your Boss To Send You To Dreamforce

Enable Your Sales Team with a Video Hub in Salesforce

How Wearable Technology Can (And Will) Change Your Business

Soccer Lessons: Dumb Things Smart Leaders Say

4 Simple Steps for Creating an Enterprise Mobile App Strategy

3 Ways the Salesforce1 Mobile App Supports Rapid Canadian Business Growth

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