Every small business struggles as it balances certainty with growth. As small business leaders and owners, we’re always trying to secure our runway and longevity, so it’s on us to test the market and grow as quickly as possible. But growth is hard and scary. Every new dilemma challenges our...
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Sometimes the best way to win over a customer is to tell them no. Sounds counterintuitive, but bear with me.
One of my biggest sales pitches ever was to a large bank in Latin America. There was a huge investment on the line, so it was nerve-wracking when my team kept saying no to a lot of the...
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Looking for advice as you navigate limited budget, growing pains, or find new business? We sat down with Stella Garber, Head of Marketing at Trello and former serial entrepreneur, to chat about her experience in leading a small team, hiring top talent, approaching exit strategies, and more.
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Great news: More women than ever are taking on the challenge of starting their own businesses. The number of women-owned businesses has grown 3,000% since 1972, and women-owned businesses with revenues over $1 million grew 46% over the last decade (versus 12% for all U.S. businesses in that same...
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Today's business buyers want more than just a good product or service: They demand a better customer experience. This is an amazing opportunity for SMBs to win business from much larger rivals. Competing against large enterprises with seemingly boundless budgets and resources may seem daunting. But...
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Is your small business sales team newer, less tenured, or used to a different selling motion? You may find that their ability to drive a sale to close is just as much of a variable.
Recently, our Essentials Business Coach team in Atlanta held a “War Room” — a sales tactic to review deals in play,...
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Competition for great talent is at a fever pitch, with so many companies trying to one-up each other on desirable employment packages. Signing bonuses, flexible work policies, outrageous perks — how can a small business compete? The answer comes in the form of a growing trend: education as an...
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In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006%...
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Podcasts have exploded in popularity over the last few years, emerging as a way to gain insights while livening up our dog walks, commutes, and gym time. But with a podcast for every topic under the sun, how do you know which ones are worth the effort?
Here are seven exceptional small business...
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