It’s officially summer—which means, along with the warmer weather and casual officewear, your business may also be sporting some fresh faces added to the team this season, as summer is traditionally a popular time to hire new employees.
But what are businesses looking for when they decide to hire...
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Sales managers aren’t really cloud people. They’re focused on more ground-level matters—like directing salespeople and hitting sales goals. So who could blame the honest sales manager hoping to sit out the cloud craze? After all, we pay Marketing and IT to manage these items, don’t we?
It turns...
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Around 73% of adults online use social networking sites and they spend 27% of all their time online on these networks. Facebook, Twitter, LinkedIn, Instagram, and more are where today’s consumers are hanging out. This social group includes many of your customers and prospects, meaning your...
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I was recently at a soccer tournament with my 12-year-old son. His team had won its first few matches and was in the semi-finals. The stakes were high: win and move on, or lose and go home. The kids were playing well but losing by one goal with only a few minutes left in the game. Their coach,...
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Buyers have progressed 57% through their buying process before they engage a salesperson. Keep in mind that this statistic is in fact an average and how you act before and after the 57% is a matter of choice, not a function of averages.
It really comes down to whether your engage first with the...
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We are a nation obsessed with productivity. We look for ways to "hack" our way through life, squeezing the most out of every minute we can. And this drive to excel is for good reason. With competition increasing in nearly every industry, incremental upticks in productivity can make a real...
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When it comes to delivering worthwhile content, it’s important to ‘be where your audience is’ and give them something highly useful. In other words, if your audience is mobile–as we’re seeing–you too must be mobile. If they expect or prefer certain formats, you should use these formats, and so...
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Savvy salespeople know that tailoring their pitch to fit the preferences of their prospects and customers is one of the best ways to close deals. With this in mind, Bredin, a B2B company that helps the Fortune 500 sell to small to medium-sized businesses, recently conducted a new survey. Those...
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As competition increases in nearly every industry, it has become more important than ever for sales professionals to be at the top of their game. This has created an obsession with enhancing productivity and reaching peak performance levels every day.
However, productivity is far from a...
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