More than 80% of B2B marketers are now reporting great success with using online video as a lead generation and qualification tool. But as many of us are learning, online video is no longer just for marketers. Because of its unique ability to educate and engage, online video is now being...
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A recent Harvard Business Review article summarizes lessons businesses can learn from the greatest comeback in sports history: the Oracle team’s unexpected victory over New Zealand in the 2013 America’s Cup.
It highlights the value of 'performing with speed' by 'learning at speed',...
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Attracting the wrong kind of clients to your business is like dumping trash into your sales funnel. Soon, it gets so clogged that you can’t move the right kind of clients through it.
There’s so much wrong with the traditional sales funnel, and it’s gotten worse in Sales 2.0. In the past, we...
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Russ Hearl, head of Sales Development at DoubleDutch, recently joined App Talks to share how he started and scaled his sales development team from zero to 35 in under 18 months, and helped drive incredible growth for the company.
DoubleDutch is a high-growth tech company that powers...
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In competitive environments, maximizing profits is crucial to success. This holds true in every industry—but recent trends have particularly important implications for sales operations.
An emerging purchasing trend—which is as troubling as it is exciting—is the effort by large companies to reduce...
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Our world is becoming “mobile-first.” More than a buzzword, mobile-first reflects a whole new way of thinking about the products we build and the process of selling, using, and servicing them. It’s an opportunity to gather rich layers of data and reach customers anywhere, at any time.
But the...
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It's vital to sales success that managers are given the time, resources, and expertise to coach reps. If a sports team failed to train outside of dedicated practice sessions, if the coach said he was “too busy to coach” because of all the other things he was responsible for, fans would...
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Over the last few weeks we've published a number of post on the topic of social selling.
We've covered the basics of social selling in a handy infographic, the crucial do's and don'ts in a helpful SlideShare, and even published two e-books empowering salespeople to be their own marketers.
This...
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“I’m living the dream.” At least that’s what they say when I ask them how they are. Or some version of “pretty good,” “great!” or “awesome!” or “couldn’t be better.” Salespeople are incredible when it comes to repeating expressions to describe how they wish they were.
I don’t get too high and...
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