Our world is becoming “mobile-first.” More than a buzzword, mobile-first reflects a whole new way of thinking about the products we build and the process of selling, using, and servicing them. It’s an opportunity to gather rich layers of data and reach customers anywhere, at any time.

But the mobile future also represents an enormous challenge. Many companies rely on back-office systems of record—such as SAP—for critical product, finance and inventory information. Yet when it comes to integrating these systems with fast-moving, mobile-enabled sales reps, challenges arise. If back-office data isn’t readily available—anytime, from anywhere—it simply can’t be used.

This creates a gap between important back-office insights and customer data systems, like Salesforce. It’s a disconnect that seriously handicaps productivity and fails to leverage the opportunities of a mobile-first sales operation.

To close this gap, leading companies are turning to Salesforce and MuleSoft to solve this integration challenge. By integrating Salesforce with SAP and other enterprise applications, companies are able to equip its field reps with important customer data—as well as finance, product, inventory and HR data—while they’re on the go.

Integrating this data saves everyone time spent on administrative tasks and gives reps richer tools to work with, whether they’re cultivating leads or closing deals. And best of all, it’s an important step in the direction of a truly mobile-first workforce.

To learn how one company integrated its back-office and customer data using MuleSoft and Salesforce, attend this webinar, where you will hear from Ross Mason, Founder & VP Product Strategy at MuleSoft, Eric Vitale, Senior Manager - Web, Mobile & Business Intelligence Development at The Hershey Company, and Dan Miller, Application Analyst at The Hershey Company.