360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 18, 2014 By Michael Boyette

Five Truths About Sales—That Just Ain’t So

Will Rogers once said, “It isn’t what we know that gives us trouble—it’s what we know that ain’t so.” There’s plenty of “what we know” in sales. Unfortunately, much of it is based on anecdote, theory and belief—not evidence. And some of our most cherished beliefs, it turns out, just ain’t... Read More

Sales

Jul 17, 2014 By Jeff Kalter

Who Owns Telemarketing: Marketing or Sales?

When the telemarketing function is headed by the wrong department, telemarketing goals are often derailed. To sort through whether telemarketing should be part of marketing or sales, I’ll start by defining the two functions. The marketing function is to comb through the sand and find the gems to... Read More

Marketing

Jul 17, 2014 By Walter Rogers

Sales Mastery: 7 Secrets for Lifelong Sales Success

The highly successful sales professional is able to adapt and grow in any market environment precisely because they aren’t satisfied with their present level of competency. Instead, they constantly ask themselves two questions: 1) what do I need to learn that I don’t know now, and 2) what do I... Read More

Sales

Jul 17, 2014 By Brett Weigl

Setting Goals for Social Customer Service in 4 Easy Steps

Social customer service seems simple: help your customers when they reach out on social media. But while it’s easy to immediately grasp the value of this idea, implementation is an entirely different matter. Way before you begin to formalize your practice around social customer service, it’s... Read More

Customer Service

Jul 17, 2014 By Marissa Kraines

6 Ways to Get Educated at Dreamforce

We want you to be prepped and excited about the sessions, innovations, and enhancements at this year's Dreamforce. Get ready for more hands-on training, more sessions, new pre-conference training, and much more. 1. Get your agenda ready! Breakout sessions are going to be huge this year.Log in... Read More

Dreamforce, Featured, News

Jul 17, 2014 By Matt Wesson

5 Pieces of Marketing Magic from Disneyland

Today marks the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955. In those 59 years, the park has not only become a cornerstone of the Disney brand, but has also grown into one of the largest business operations in the country. Consider these highlights: 16.2 million... Read More

Featured, Marketing

Jul 17, 2014 By Koka Sexton

The Evolution of Social Selling

The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics—like anything in life—must change to meet the current landscape. A brief history of sales The art of bartering is sales in its earliest form; for the most part, it was... Read More

Featured, Sales

Jul 16, 2014 By Laura Fagan

How Orbitz Used Business Apps to Optimize CRM Results

Orbitz competes in an industry that moves at Internet speed, but several years ago, they weren’t making the most of cloud technology to work smart and fast. Peggy Bianco, GVP of Global Hotel Services, decided it was time to make a change—by putting Salesforce and business apps from the AppExchange... Read More

Cloud, Featured

Jul 16, 2014 By Matt Wesson

New E-Book: How to Be Your Own Marketer Part 2

Salespeople have more opportunity than ever before to take control of the way they market to and interact with prospects. Marketing is no longer taking place exclusively on the macro-level of campaigns and advertisements. New micro-level marketing opportunities are appearing in the form of... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Five Truths About Sales—That Just Ain’t So

Who Owns Telemarketing: Marketing or Sales?

Sales Mastery: 7 Secrets for Lifelong Sales Success

Setting Goals for Social Customer Service in 4 Easy Steps

6 Ways to Get Educated at Dreamforce

5 Pieces of Marketing Magic from Disneyland

The Evolution of Social Selling

How Orbitz Used Business Apps to Optimize CRM Results

New E-Book: How to Be Your Own Marketer Part 2

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First