360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 08, 2012 By Amanda Nelson

How Caterpillar Constructs a Strong B2B Social Media Strategy

Building your B2B social media strategy starts with a strong foundation and the right tools for the job. That's why we reached out to someone who knows a bit about the construction process. Meet Kevin Espinosa (@kevingespinosa), Social Media Manager at Caterpillar - a giant... Read More

Marketing Cloud, Social

Oct 05, 2012 By Andrew Gothelf

Finally Mobile Sweepstakes and Contests are a Reality

Sweepstakes and contests have been around for a long time. How long, you ask? In their book, “The History of Sweepstakes,” Lawrence Curtin and Karen Bernardo date the sweepstakes all the way back to the Greeks and the Trojans. In fact, King Menelaus was said to have won Helen of Troy’s hand... Read More

Marketing Cloud

Oct 04, 2012 By Amanda Nelson

The Presidential Debate Through the Eyes of Social Media [INFOGRAPHIC]

Last night the two men competing for the Oval Office met on stage at the University of Denver for the first presidential debate of the 2012 election. Barack Obama and Mitt Romney traded barbs and facts in an exchange that covered domestic political issues including the economy, healthcare, and... Read More

Featured, Marketing Cloud, Social

Oct 03, 2012 By Leslie Poston

IT and Software Companies Should Use Social Media to Excel [ebook]

Our ebook "Social Media for IT and Software Companies" takes a look at what your IT or software company should be doing to use social media effectively, inside and outside the organization. Whether you need the kind of advantages social media can give you for raising money,... Read More

Marketing Cloud

Oct 02, 2012 By Julie Meredith

How To Build Your Own Social Media Command Center

There was plenty of buzz around the Social Media Command Center (SMCC), powered by Salesforce Marketing Cloud, during Dreamforce 2012, with one of the most commonly-asked questions being, “How can we get one of these for ourselves?” Having had first-hand experience working in the SMCC, I'll... Read More

Marketing Cloud

Sep 28, 2012 By Jeffrey L. Cohen

Are You a Social Media Snake Oil Salesman?

Social media will fix everything that ails you. Every time you turn around you see another magazine article, blog post, cable TV news story telling you that social media is changing everything about business and you need to get on board. And if that wasn't bad enough, your boss sees all those... Read More

Marketing Cloud

Sep 27, 2012 By Andrew Gothelf

Jeff Ragovin Explains the Salesforce Marketing Cloud

Jeff Ragovin, Chief Strategy Officer for the Salesforce Marketing Cloud, recently presented at iMedia Brand Summit in Coronado, California. After his presentation, titled "The Art and Skill of Customer Listening in the Digital World," Jeff joined iMedia's Bethany Simpson to discuss... Read More

Marketing Cloud

Sep 26, 2012 By Andrew Gothelf

10 Ways to Create Social Media Content That Succeeds

Working in social media is a blast but what's even more exciting is sharing my passion for content marketing. At Dreamforce 2012, Dave Thomas and I teamed up at the Advanced Content Strategies session to share these 10 ways to create successful content. They succeed, you succeed,... Read More

Marketing Cloud

Sep 25, 2012 By Amanda Nelson

11 Secrets to Facebook Optimization

When it comes to Facebook and social media marketing, the News Feed is the place to be seen. In fact, the nearly one billion Facebook users spent 40% of their time on the social network to check out content in their News Feeds. But unlike other social networks that present all content in... Read More

Marketing Cloud, Social

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Caterpillar Constructs a Strong B2B Social Media Strategy

Finally Mobile Sweepstakes and Contests are a Reality

The Presidential Debate Through the Eyes of Social Media [INFOGRAPHIC]

IT and Software Companies Should Use Social Media to Excel [ebook]

How To Build Your Own Social Media Command Center

Are You a Social Media Snake Oil Salesman?

Jeff Ragovin Explains the Salesforce Marketing Cloud

10 Ways to Create Social Media Content That Succeeds

11 Secrets to Facebook Optimization

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First