360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 22, 2012 By Andrew Gothelf

3 Keys to Social Media Lead Generation Success

In a Cloudforce New York session last week, Jeffrey Cohen and Kipp Bodnar, authors of The B2B Social Media Book, delivered a remarkable statistic: 73% of CEOs don't believe marketers drive revenue. Leads fix this problem and can help prove the worth of social media endeavors. That's... Read More

Marketing, Marketing Cloud

Oct 19, 2012 By Leslie Poston

Practice the Six Principles of Social Media Marketing

The socially connected business needs to master the six principles of social media marketing to succeed. It doesn't have to be a daunting process. We are in an era where all business is social. Even the most staid institutions and regulated businesses are being pulled into the social... Read More

Marketing, Marketing Cloud, Social

Oct 19, 2012 By Robert Begg

The Marketing Cloud Delivers a New Generation of Social Analytics

The Marketing Cloud, the most comprehensive social marketing suite, announced its next generation of analytics tools that help companies shift from passively listening on social media to generating business results as they turn insights into action. Marketing Cloud customers can access... Read More

Marketing Cloud

Oct 17, 2012 By Amanda Nelson

Infographic: Social Media and the Presidential Debate Round 2

With just three weeks to go until election day, the gloves were off, and social media users were in the corner of their favorite candidate Tweeting up a storm during last night's town hall Presidential debate. The two candidates fought confidently and the conversation was fast as a great... Read More

Marketing Cloud

Oct 16, 2012 By Jason Boies

8 Presentations to Improve Your Social Media Strategy

With over 750 sessions at Dreamforce 2012 and many at Cloudforce as well, there is a lot of content to digest. So let's make it easy. Here are 10 presentations from these conferences that can help you improve your social media strategy.How to Create a Social Media Command Center Using... Read More

Marketing, Marketing Cloud, Social

Oct 15, 2012 By Jason Boies

How Red Bull Stratos Successfully Soared Across Social Media

On Sunday, Felix Baumgartner leapt from a balloon 24 miles above the Earth, breaking the speed of sound and a setting multiple world records in the process. So much for simply relaxing on a Sunday. The event, sponsored by energy drink Red Bull, was streamed on YouTube by an estimated eight... Read More

Marketing Cloud, Social

Oct 12, 2012 By Amanda Nelson

Game. Set. Tweet. The Vice Presidential Debate Social Media Infographic

Last night, Danville, Kentucky became the center of the US presidential election as Vice President Joe Biden and Republican Congressman Paul Ryan squared off. Typically, the vice presidential debates play second fiddle to their presidential counterparts but last night’s tango was a highly... Read More

Marketing Cloud, Social

Oct 10, 2012 By Andrew Gothelf

How to Craft Better Facebook Posts [audio]

I recently sat down with Salesforce Marketing Cloud Senior Director of Analytics Tami Dalley to discuss the latest Marketing Cloud data report, "Strategies for Effective Wall Posts: A Timeline Review." You can listen to the interview below (Tami has a great Australian accent!) or read... Read More

Marketing Cloud

Oct 09, 2012 By Amanda Nelson

100 Ways to Engage In Social Media

Social media enables direct contact and participation into the conversations had by your customers, prospects, influencers and more. Engaging in social can solidify relationships and establish a more direct connection with your brand. There are many ways to engage in social media. In fact, we can... Read More

Marketing Cloud, Social

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Keys to Social Media Lead Generation Success

Practice the Six Principles of Social Media Marketing

The Marketing Cloud Delivers a New Generation of Social Analytics

Infographic: Social Media and the Presidential Debate Round 2

8 Presentations to Improve Your Social Media Strategy

How Red Bull Stratos Successfully Soared Across Social Media

Game. Set. Tweet. The Vice Presidential Debate Social Media Infographic

How to Craft Better Facebook Posts [audio]

100 Ways to Engage In Social Media

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First