360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 17, 2014 By Koka Sexton

The Evolution of Social Selling

The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics—like anything in life—must change to meet the current landscape. A brief history of sales The art of bartering is sales in its earliest form; for the most part, it was... Read More

Featured, Sales

Jul 16, 2014 By Laura Fagan

How Orbitz Used Business Apps to Optimize CRM Results

Orbitz competes in an industry that moves at Internet speed, but several years ago, they weren’t making the most of cloud technology to work smart and fast. Peggy Bianco, GVP of Global Hotel Services, decided it was time to make a change—by putting Salesforce and business apps from the AppExchange... Read More

Cloud, Featured

Jul 16, 2014 By Laura Fagan

10 Marketing Tips for Engaging with Your Social Audience

Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are. Treat social media like a telephone, not a megaphone — this is the secret behind business success on these channels. By... Read More

Featured, Marketing

Jul 15, 2014 By Donal Daly

7 Principles for Successful Sales Leadership

One of the perks of my job is the interaction I am privileged to have with so many really great sales leaders around the world. In a recent tour of some of our great customers, I was struck by some common principles that are applied by those sales leaders who are at the top of their... Read More

Featured, Sales

Jul 15, 2014 By Jill Rowley

I Hate Prospects

Okay, I don’t actually hate prospects—I just hate calling them “prospects.” My priority is to create customers who become advocates. That's why I also hate the old-fashioned tug-of-war methods most firms still employ to capture customers...it doesn't get the relationship off on the right... Read More

Featured, Sales

Jul 15, 2014 By Stuart Leung

SMB Lead Generation: 8 Ways to Better Generate Leads as a Small Business

Just because your business is small, it doesn’t mean that your customer base has to be small as well. You can expand the size of your pool to include some pretty big fish; you just need to have a plan. Here are helpful tips that should have your small business generating more leads. Customers are... Read More

Featured, Sales

Jul 15, 2014 By Laura Fagan

How Design Within Reach Uses Mobile to Sell to the Modern Customer

Customers of today are adopting mobile technology at a rapid pace. A recent Flurry study found that Americans are spending an average of two hours and 42 minutes of their waking hours on their mobile devices. And 86% of that time is spent within apps. These and similar trends have not been lost on... Read More

Featured, Sales

Jul 14, 2014 By Matt Wesson

INFOGRAPHIC: The Beginner's Guide to Social Selling

Consider this: according to the Social Media and Sales Quota Survey, 79% of salespeople who use social media as a selling tool outperform those who don’t. For a sales technique still often considered a fad or novelty, those are some staggering results. It's becoming hard to ignore the fact... Read More

Featured, Sales

Jul 11, 2014 By Mark Hunter

10 Mission-Critical Sales Habits I Learned and Still Use Today

Over the years, I've picked up 10 crucial habits for sales success. They may not seem like much when taken individually, but when you collectively build them into your approach, you begin to see success usually comes from things we can control. I’m appreciative of these habits I’ve... Read More

Featured, Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Evolution of Social Selling

How Orbitz Used Business Apps to Optimize CRM Results

10 Marketing Tips for Engaging with Your Social Audience

7 Principles for Successful Sales Leadership

I Hate Prospects

SMB Lead Generation: 8 Ways to Better Generate Leads as a Small Business

How Design Within Reach Uses Mobile to Sell to the Modern Customer

INFOGRAPHIC: The Beginner's Guide to Social Selling

10 Mission-Critical Sales Habits I Learned and Still Use Today

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First