360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 03, 2015 By Matthew Bellows

6 Data-Backed Strategies For Getting More Replies To Your Sales Emails

Your prospect’s inbox is a cutthroat place to be. With over 100 billion emails sent every day, it’s getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. Or better yet, get an actual reply to your email. But it’s far from... Read More

Analytics, Featured, Sales

Mar 02, 2015 By Selwa Luke

5 Ways to Build Empathy With Your Customers

Empathy – the ability to understand and share the feelings of others – is essential to providing better customer experiences. If you understand your customers, you’ll be well equipped to give them exactly what they need. Here are 5 specific practices that companies can use to engage with customers... Read More

Featured, Customer Service, Service Cloud

Feb 27, 2015 By Jason Jordan

The Sales Process Club...Are You in Yet?

It used to be a joke among a small group of people... The Sales Process Club. I met one of the original members more than a decade ago at an industry conference where we both were speakers. I was sharing some of my early thinking on sales processes and their importance to sales performance, and my... Read More

Featured, Sales

Feb 26, 2015 By Aleksandr Peterson

5 Mistakes That Will Send You to the Spam Folder

As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic. As a result, email providers and readers have raised the... Read More

Featured, Marketing

Feb 26, 2015 By David Priemer

Be a Better Negotiator by Forgetting Everything You Know

I’ve learned so much about sales from being a father — not the least of which is the tactful art of negotiation. From after-school snacks, to TV time, to bedtime routines, not a day goes by where my kids don’t challenge the house rules to better their personal... Read More

Featured, Sales, Sales Cloud

Feb 25, 2015 By Stuart Leung

How to Strategically Balance your Channel Marketing Efforts

You focus your marketing efforts on your customer, but before you ever get to the customer, there are producers, distributors, retailers — every link in the distribution chain is another client, each with their own concerns and preferences. In order to make your marketing efforts work, you have to... Read More

Featured, Marketing

Feb 25, 2015 By Sam Brennand

3 Steps to Creating a Content Playbook for the Sales Process

In the NFL, a key part of any head coach’s job is to design strategies that enable their players to succeed on the field. As a team captain and the most prominent player on the field, it’s the Quarterback’s job to put those offensive strategies to the test, report on their effectiveness, and help... Read More

Featured, Marketing

Feb 24, 2015 By Ashley Welter

Infographics for Business: 5 Mistakes to Avoid Like the Plague

Infographics are proven traffic generators. They offer infotainment with their eye-catching designs and concise information, and they have the power to add some serious oomph to your content marketing strategy, and in turn, your revenue. It’s important to note, however, that success is not... Read More

Featured, Marketing

Feb 20, 2015 By Emily Stanford

4 Business Lessons from the Academy Awards

This Sunday, awards season comes to a close with the creme de la creme of awards shows: the Academy Awards, a spectacle that’s as much about “Who are you wearing?” than it is about the golden statuette that winners take home at the end of the evening. It may seem like an odd place to draw... Read More

Marketing, Chatter, Customer Service, Featured

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

6 Data-Backed Strategies For Getting More Replies To Your Sales Emails

5 Ways to Build Empathy With Your Customers

The Sales Process Club...Are You in Yet?

5 Mistakes That Will Send You to the Spam Folder

Be a Better Negotiator by Forgetting Everything You Know

How to Strategically Balance your Channel Marketing Efforts

3 Steps to Creating a Content Playbook for the Sales Process

Infographics for Business: 5 Mistakes to Avoid Like the Plague

4 Business Lessons from the Academy Awards

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First