Martyn Etherington

Chief Marketing Officer and Chief of Staff for Mitel Martyn Etherington is responsible for all aspects of the company’s corporate marketing strategy, brand, and digital programs globally. As Chief of Staff, he is responsible for the execution and follow-through of the CEO and Mitel’s business priorities. Prior to joining Mitel®, Martyn served for 11 years as Tektronix Vice President of Marketing. In addition, he had responsibility for business operations and general management of the Latin America region. In this role, he provided leadership for all Tektronix marketing and business operations worldwide and was responsible for the development and execution of the company’s go-to-market and marketing growth strategies.

Jul 11, 2014 By Martyn Etherington

Why All Your Departments Should Be Cloud-Bound

From sales to customer service to management, delivering unified communications in the cloud can help address a host of common collaboration and communications challenges. With the ability to radically lower up-front investment and ongoing maintenance costs combined with flexible delivery options,... Read More

Cloud, Featured

May 30, 2014 By Martyn Etherington

How Unified Communication Can Benefit Your Business

If you’re still unsure of what Unified-Communications-as-a-Service (UCaaS) can do for your business, then it’s time to get up to speed and take advantage of its benefits and capabilities. UCaaS is a delivery model in which a variety of communication and collaboration applications and services—all... Read More

Cloud