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Kristie Poon
Kristie Poon is a Director of Product Marketing for Salesforce where she leads strategy and develops the content for SMB Marketing. Her program oversees social and SEO initiatives and builds brand awareness for Salesforce Essentials and Salesforce for SMB solutions. Connect with her on LinkedIn.
As any small company starts to find success, growth inevitably follows. But when growing your business, say from a team of five to 50, it’s more than just headcount that changes. Office space grows, and roles and responsibilities shift as well. And there are dozens of intangible aspects that also...
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It’s a nice problem to have, but it doesn’t take long for a small business to get completely overwhelmed in the customer data it collects.
At just 500 customers, keeping track of phone numbers and email addresses can get a little hairy. And if you want to turn that data into something as simple as...
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Now every salesperson will have Salesforce CRM records relevant to every meeting, accessible from any mobile device
New Lightning Sync integration, one-click conference calling and smarter workflows will empower reps to work smarter than ever before from their calendar
Customer trailblazers like...
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If two-thirds of sales come from repeat business, then any small business owner should be willing to move heaven and earth to keep existing customers happy.
But most companies aren’t in the business of selling happiness. They sell results.
Therefore, the key to your customer relationships will be...
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Steve Loughlin, is the co-founder and CEO of SalesforceIQ (formerly, RelateIQ), which built the world's first Relationship Intelligence™ platform. We sat down with Steve to get his perspective on how he scaled RelateIQ as a small startup to what is SalesforceIQ today, the driving force of...
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Really great salespeople all share a common trait: They’re disciplined.
Discipline comes from an internal focus, sure, but your commitment to your own work is aided immensely by smarter CRMs and a suite of other tools.
Below is a list of 12 such tools that can help any salesperson be more...
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Our CEO, Steve Loughlin recently joined the webcast panel to talk about RelateIQ and what small and medium-sized businesses can expect at Dreamforce this year. With half of the audience attending Dreamforce made up of SMB companies, it’s a great opportunity for attendees to get equal access to the...
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Last Thursday, our CTO Adam Evans participated in a webinar panel hosted by Radius to discuss data science and machine intelligence and their impact on transforming how enterprises attract, convert, and retain customers. Adam was joined by Darian Shirazi, CEO of Radius and Nick Mehta, CEO of...
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What should your CRM have in common with Uber and Airbnb? These emerging businesses operate on the idea of the "shared economy," which leverages technology to empower individuals and businesses with information to efficiently distribute and share the use of their goods and services at a maximum...
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