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John Goodman
John is one of the original trailblazers of the customer experience industry and has personally directed some 1,000 customer experience studies for clients worldwide.
There are at least 10 marketing and service clichés that most executives accept as fact that, when put into practice, cause disaster or at least leave huge amounts of money on the table. Think about all the nutritional fads and diet fads that were considered gospel at the time and had broad...
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