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Jenny Jedeikin
Jenny Jedeikin is a brand journalist for Salesforce.com. Her writing has appeared in Rolling Stone Magazine, The San Francisco Chronicle, The Advocate, In Style and other national publications.
We’re in the midst of a customer revolution powered by
technology. In this new world, customer loyalty is
the currency by which companies will live or die. More than ever before,
customers are truly in charge.
But with decades of doing
business the same old way, how do you transform your “old...
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Around this time last year, Harvard Busiess Review wrote an article; The End of Solution Sales. While the article states some on-point notes about changing sales methods and customers becoming more connected, a study by Shultz, M. and Doerr, J., What Sales Winners Do Differently, from the...
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We’ve all
heard about the new theory of “the challenger sale,” and how you have to change
your approach to challenge the buyer, if you want to be a rock star in sales
today.
But the
story is not always that simple, says John Doerr author of Wall St. Journal
bestseller, Rainmaking
Conversations,...
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Does a hybrid help drive sales? Take the quiz and find out
If Daniel Pink got it right in his best seller, To Sell is Human: The Surprising Truth about
Moving Others, we are all salespeople, and in order to thrive in the
information age, we all need to learn the skills of persuasion.
Take this...
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With several investments in Florida real estate in 2008, Ray
Higdon lost everything, but despite this, Ray went on to
build a sales and marketing network business. Today as a network marketer and
entrepreneur, he travels the world speaking to people about what’s he’s
learned, and is the best...
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Cloud computing and 311 solutions free government agencies to
handle citizen complaints with better, faster results. And with their age-old reputation for long lines and red tape, who's complaining?
Find out how government organizations are
taking advantage of Salesforce Mobile Tools in an...
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Arra Yerganian smiling from the Salesforce.com command center
The Chief Marketing Officer for University of Phoenix, Arra Yerganian joined
the company with a mission: to spread the message of life-changing higher education. But when he decided to jump into social media, he got some...
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When Buddy Valastro’s famed Hoboken New Jersey shop, Carlo’s Bakery, opened their doors over
a hundred years ago, they tracked each of their orders on a single piece of
paper, and back in 1910, that worked pretty well. The only problem was, when
Carlo’s hit the big time in 2009 with a hit reality...
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Lisa Sims offers PR advice to small businesses
How would you like to be interviewed about your business on the
local news broadcast or have a story about your company’s good deeds appear in
the newspaper? Whether you’ve got a brick and mortar company, or are doing
business online, you might want...
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