This article is last in a three-part series "How to Win Leads and Influence Sales."
In part one of this series, I talked about how the phone is an essential tool for today’s business-to-business marketing and covered how you can use it to develop leads, lists and even channels. In part...
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This article is part two of the three-part series "How to Win Leads and Influence Sales." Read part one here.
In part one of this series, I talked about how the phone is an essential tool for today’s business-to-business (B2B) marketing and covered how you can use it to develop...
Read More
This article is part one of the three-part series "How to Win Leads and Influence Sales."
The phone is a critical component of today’s integrated marketing strategy. Professional telesales companies today offer a deep and varied set of services that extend your capacity to serve...
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The rise of inside sales is a trend that is likely to accelerate. A 2013 study by InsideSales.com, a manufacturer of cloud-based sales tools, shows that inside sales is growing 300% faster than field sales. Projecting from U.S. Bureau of Labor Statistics data, InsideSales.com expects the number of...
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Use these seven tips to make better use of your salespeople’s time and boost their morale. Empower them to do more of what they love—sell—and achieve the results you’re striving for—sales!
1. Create a lead generation process
According to Marketing Sherpa’s 2012 Lead Generation...
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In my last post I included a list of routine marketing tasks that could be delegated to automation software. But as formidable as this list of functions is, there is no tool to close the sale. Nor are there any tools that go beyond simple numeric scoring to determine the viability of a lead. For...
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“There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” So wrote preeminent business management consultant...
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InsideSales.com recently published research that reveals companies are not leveraging the most effective lead generation techniques. InsideSales.com aggregated their statistical trend data from the top sales organizations in the world to find that while executive events and telemarketing rank as...
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If you listen to
the buzz across the web, you may come to the conclusion
that outbound marketing is passé. According
to much of the online chatter, outbound marketing techniques (such as direct
mail, telemarketing, and advertising), are dead.
It’s fashionable to talk about their...
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