Gordon Evans

Gordon Evans

Gordon Evans is the Vice President, Marketing, at Salesforce Marketing Cloud.

How HP is Using Social Customer Care to Drive Business Goals

Jul 30, 2015 By Gordon Evans

How HP is Using Social Customer Care to Drive Business Goals

Thousands of times each day, HP customers around the world turn to social networks to get their problems solved and their questions answered. And the investment, it’s paying off — customers are getting faster resolution through their channels of choice, and HP is experiencing improved agent... Read More

Customer Service, Marketing, Marketing Cloud, Service, Social, Social Media

Why Social Customer Care is HP's Fastest Growing Service Channel

Jul 28, 2015 By Gordon Evans

Why Social Customer Care is HP's Fastest Growing Service Channel

Dreamforce Update! Learn about HP's strategy first hand--attend Listen and Engage: HP Social Customer Care and Building Customer Relationships. Breakout space is limited, so act fast! Already registered for Dreamforce? Add the session to your agenda. Not yet registered? Here's your chance! Social... Read More

Customer Service, Marketing Cloud, Service

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How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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