Abbas Rangwala

Abbas Rangwala is Principal Solution Engineer, Service Cloud Specialist at Salesforce.com.

Walking in your Customers' Footprints

Jul 14, 2016 By Abbas Rangwala

Walking in your Customers' Footprints

Last week I was passing through a major North American airport and when I went to the washroom, I was greeted by the device in the picture, happily asking me to rate the cleanliness of the restroom. The irony was palpable…if the washroom was really in a bad state, well, while I would really want to... Read More

Customer Service, Leadership

“I Want it Now”: Making Self-Service Win in an Attention Economy

Sep 29, 2015 By Abbas Rangwala

“I Want it Now”: Making Self-Service Win in an Attention Economy

20 years ago I was in a management class where they taught me the classical linear customer-buying model called AIDA — Attention, Interest, Desire and Action. It suggested that customers went through a linear process and to take advantage of that we had to first grab their Attention, and then... Read More

Customer Service, Service, Service Cloud

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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