At Dreamforce '16, we launched Salesforce Einstein - Artificial Intelligence (AI) embedded in the Salesforce Platform. It's one year later, and we have some exciting new AI innovations to share! Just like last year, Einstein will be everywhere at Dreamforce this year. So we want to make sure all our AI trailblazers know exactly how they can learn more about Einstein at Dreamforce '17.

Einstein Observatory

The 3rd floor of Moscone West will be transformed into Einstein Observatory - your one-stop shop for all things Einstein. At the Einstein Observatory, you'll be able to see your business like never before with the help of Einstein AI. View product and partner demos, interact with fellow AI trailblazers, and join us in the Einstein Theater for a host of exciting sessions. And don't forget to take an Einstein readiness check at our Assessment Bar before you leave!

AI Day

Tuesday of Dreamforce has officially been named AI Day! Join us for a luminary panel featuring real-life AI trailblazers and led by Salesforce's Chief Scientist Dr. Richard Socher. We will also host various AI-themed Dreamtalks throughout the day, led by visionaries in the space. And don't forget to stop by the Einstein Observatory on Tuesday for some special activities and fun giveaways.

Einstein Keynote

The Einstein product keynote will also take place on AI Day (Tuesday) at 11:30 am in Moscone North and will feature stories of AI trailblazers who have transformed their business with Einstein. Hear from Einstein GM, John Ball, as well as, product leaders Marco Casalaina and Shubha Nabar as we celebrate one year of Einstein with exciting new product launches and stories of customer success.

Einstein Sessions

There will be no shortage of Einstein sessions at Dreamforce this year. We'll be discussing our approach to Machine and Deep Learning, sharing our roadmap, and interviewing AI trailblazers who have made their employees smarter and more productive with Einstein. And in the Dreamforce App, Einstein's Machine Learning is powering all the session recommendations, so be sure to check out Einstein at work while you're building your perfect agenda.

Einstein in the Campground

Einstein will be front and center in the Campground this year with a dedicated product installation. It's a great place to get a taste for Einstein AI before heading up to Einstein Observatory. And while you're there, be sure to check out the various product and industry booths to see how Einstein is powering the entire Customer Success Platform.

Want to learn more about how you can experience Einstein at Dreamforce? Here's Ally Witherspoon, Director of Einstein Product Marketing, to tell you more!