With YouTube viewers worldwide now watching over a billion hours of video content every day, marketers are more focused than ever on making sure their digital video strategy is on point. This means not just publishing content, but also engaging with viewers and learning from feedback and analytics to understand what resonates and what doesn't.

YouTube is a core network for Social Studio, Salesforce's social product offering, and has long been a part of how enterprises derive insights from broader social conversations. In Social Studio, customers are able to upload videos and manage content directly from the Salesforce platform, monitor conversations on YouTube, and measure post impact and viewer engagement. In Social Studio's recent spring release, we also added YouTube Engage support, which gives community managers the ability to engage with comments right from Social Studio. This functionality is currently in the works for service agents as well, and will enable them to respond to comments and handle cases that come in through YouTube in a seamless, customer-centric way.

Brands like KLM Royal Dutch Airline have used Social Studio and YouTube to power their surprise and delight campaign, by surprising customers with personalized gifts at the airport based on their social profile and persona. This allowed them to connect with their customers and further position themselves as an industry leader in social marketing and service.

Today, we're excited to build on our existing partnership and announce that Salesforce has been selected and certified as a launch partner for the YouTube Measurement Program. We've worked closely with YouTube to audit our platform and metrics to ensure that Social Studio provides YouTube marketers with the highest quality experience possible across publishing, engagement, analytics, and customer care. We are excited to partner with YouTube to provide this additional layer of transparency around enterprise marketing performance and analytics.

By bringing together Salesforce, the world's smartest customer success platform, and YouTube, the world's #1 video platform, brands will benefit from the most accurate and consistent customer and digital video data, enabling them to garner more informed insights and strengthen customer relationships.