Tonight you'll inevitably ask (or be asked) the quintessential Halloween question: trick or treat?

Are you asking yourself the same question in the office? Every day, you should commit yourself to providing a delightful customer experience from all aspects of business, so we've provided you with five tips to do so.

And of course we couldn't resist adding a little Halloween flair! 

1. Don't be a witch when talking to customers

Customer service can be a tricky business. The line between an experience that leaves your customer pleasantly surprised, or completely irate, is often surprisingly thin. There are all sorts of tools, like the new Service Cloud1, that enable your agents to head into every single case armed with the tools to provide a customer experience that creates brand advocates.

But the most important rule of customer service is to make sure every customer — whether they contact you over the phone, online, or through the app — feels heard and respected. Active listening is the key: ask clarifying questions, repeat back what the customer is saying, and let them know what you are doing to help. 

2. Don't be a ghost networker

A big part of selling is spreading the word and networking about your services, the product you provide, and its value. Even if you've got a steady flow of prospects, attending events and meeting people is a critical part of establishing referrals and creating future contacts.

Rather than waiting until you need to beef up your leads, just keep showing up, meet new people, and follow up. The same holds true on social media. Don't just contact a person when you need something—touch base often; share valuable content, insights; or offer help. 

3. Avoid skeleton-like content marketing

You don't need us to tell you about the importance of utilizing content marketing — like a blog — to establish your brand as a trusted thought leader on topics of interest.

It can be easy to get wrapped up in creating "viral," clickable content, but at the end of the day, the golden rule is creating value and substance so that your readers walk away having learned something. Make it beefy — not bare-bones — and focus on topics that would be of interest to your target audience. Help solve their business questions, or provide tips on using your products more effectively.

Starting with what the audience wants is the key. 

4. Are you feeling like a zombie? 

Work-life balance: It's one of those terms that gets thrown around a lot, but it's difficult to achieve. But a zombie-like employee is a lot less effective than an energized one, so we polled some of our guest bloggers for their tips on striking the difficult balance between work and play as a part of our e-book, Winning at Work.

The overwhelming consensus? Schedule your personal time with family and friends with the same diligence that you schedule your work meetings — and then stick to it! You wouldn't blow off a pitch with an important client, so maintain that same commitment to your leisure. 

5. Avoid haunted-house analytics tools

Data is flooding every aspect of business, and that's a good thing! But sometimes it can feel a bit like too much information, and analytics tools can feel like a code that can only be cracked by high-paid analysts.

That's why Salesforce has unveiled Wave: The Salesforce Analytics Cloud. It's analytics for the rest of us; everyone has the power of a full team of data experts right in their pocket. Unlocking the key to big data is the key to understanding your customers, and giving them what they want before they even realize that they want it. 

So what do you think? How do you make sure you're always providing your customers with treats, not tricks? Share with us in the comments or on Twitter @salesforce.