Aug 28, 2012 By Derek Laney

How to: Improve Brand Engagement on Twitter

Earlier in the year our friends at fuseworks studio posted an infographic based on research from our colleagues at Buddy. While this is a handy guide, the important thing to remember is that these guides form as a baseline from which to work. Your audience is not all the bazillion twitter/facebook... Read More

Featured, Social

Aug 24, 2012 By Salesforce

Benioff: "Social Media is the future, Jim"

Pretty regularly, , Salesforce.com founder and CEO Marc Benioff (@benioff) takes out some time to chew the fat with @JimCramer, the wildly effusive host of CNBC's Mad Money. Today Marc joined Mr Cramer to talk about the company's most recent results (which you can read about here.) You... Read More

Featured, Social

Aug 12, 2012 By Derek Laney

Insurance: Safe #Social Strategies for the Risk Industry

Often people expect the insurance industry to be laggards in areas like social, and for some segments this is often the case. However there are a bunch of great examples of highly engaged brands both domestically and internationally that are realising the benefit of being in the world of... Read More

Social

Aug 08, 2012 By Salesforce

Australia placing 5th in the Social Media Olympics!

While the 2012 London Olympics hasn't gone entirely to plan for Australia, some good news is that our relatively small 20 million-strong sporting nation is punching well above its weight in the Social Media Olympics. Data posted on Social Media font-of-all-knowledge-site Mashable at the... Read More

Social

Jul 31, 2012 By Salesforce

What to do when Social goes wrong?

Everyone can think of an example where a company or organisation has been "flamed" on Facebook or Twitter - and recently in Australia there seems to have been a spate of them. So we thought it might be helpful to provide some advice and tips on what do to when your brand is... Read More

Social

Jul 30, 2012 By Salesforce

Social: What will the future bring?

This is a very interesting presentation from Cap Gemini's Rick Mans (@rickmans) - well worth flicking through: "11 Social Media Trends" for the enterprise. The presentation aims to identify the top Social trends set to hit the enterprise scene in the coming years and how to... Read More

Social

Jul 23, 2012 By Gareth Llewellyn

"Social is here, embrace it"

It's worth watching this short video interview from Sky TV to get a great impression of what The Social Enterprise is and where it is going. Chief Enterprise Strategist with salesforce.com and former AMR analyst, Bruce Richardson, spoke with Sky TV's Nigel Freitas (@NFreitasTech)... Read More

Social

Jul 15, 2012 By Derek Laney

6 Key Social Use Cases for Not-for-Profits

Are you a non-profit or non-government organisation? Can you do more with your online presence? Recently I joined up Arttu Sipila and our Salesforce Foundation team to look at 6 key ways you can use social to achieve your mission. We look at some examples from Sydney Homeless Connect, Red... Read More

Charity, Social

Jul 12, 2012 By Gareth Llewellyn

Social: Engage or die!

Brian Solis of The Altimeter Group has long been a strong proponent of social media and is well known for some of his books such as "Putting the Public back in Public Relations", "The End of Business as Usual" and "Engage". To gain a better understanding of the... Read More

Social

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.

How to: Improve Brand Engagement on Twitter

Benioff: "Social Media is the future, Jim"

Insurance: Safe #Social Strategies for the Risk Industry

Australia placing 5th in the Social Media Olympics!

What to do when Social goes wrong?

Social: What will the future bring?

"Social is here, embrace it"

6 Key Social Use Cases for Not-for-Profits

Social: Engage or die!

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific