May 01, 2012 By Salesforce

Rypples of change

In trying to define what is meant by the Social Enterprise, one word that is central is "open". This was underlined recently in an excellent blog post by renown blogger, analyst and cloud commentator, Ben Kepes in his "Diversity Blog." Ben spoke recently to John... Read More

Social

Apr 10, 2012 By Salesforce

Chatter in the Wine Industry (from The Australian)

Chatter, Salesforce's social network for business was recently featured in The Australian. Another good use case around Chatter---better, faster communication between groups, and less email. Moreover, Chatter really helps to keep staff informed, and be more in touch with their... Read More

Social

Apr 07, 2012 By Mark Vozzo

Forget about being B2B or B2C, it's all about being P2P now

Below is a great video interview with Mari Smith (@MariSmith) by Michael Stelzner of "Social Media Examiner". She is the author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Around the 1:30 mark in the video, Mari talks about how... Read More

Social

Apr 04, 2012 By Pascal Ly

Social Media Landscape in Asia

For those looking to ramp up their social marketing in Asia, here are a couple of helpful links: Chinese Social Media Landascape [infographgic] -- http://bit.ly/yPoETv SocialBakers.com (Good data by country for different social media outlets) http://www.socialbakers.com/ I'd... Read More

Social

Apr 03, 2012 By Salesforce

Social Media - Thinking Fast vs. Thinking Slow

Those interested in producing good social media content might find this post about building good map graphics interesting. A lot of the content we consume can be described as Fast, and Slow. To oversimplify things, thinking Fast is kind of like doing something without... Read More

Social

Apr 02, 2012 By Salesforce

Social Media Marketing for SMBs

The BBC has some great pointers from SMBs looking to jump into social media. Great quote here on the why it's so important: Mr Bard quotes Amazon founder Jeff Bezos: "If you make customers unhappy in the physical world, they might each tell six friends. If you make customers... Read More

Social

Dec 15, 2011 By Salesforce

That was THE Year that was, that was...

In launching our first company blog we thought it was a good opportunity to look back at 2011 with a couple of the people who lead our local business here in Australia and New Zealand, VP of Enterprise Sales, Tony Armfield and VP of Corporate Sales, Matt Loop. So I took a few minutes to... Read More

Social

Dec 12, 2011 By Salesforce

Markets are Conversations

The Cluetrain Manifesto, written some 10 years ago, quite accurately predicted what has become known as web 2.0. It envisaged how social networking would change the way companies talk to their constituents, beginning with the statement: "Markets are conversations." This month, we... Read More

Social

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Rypples of change

Chatter in the Wine Industry (from The Australian)

Forget about being B2B or B2C, it's all about being P2P now

Social Media Landscape in Asia

Social Media - Thinking Fast vs. Thinking Slow

Social Media Marketing for SMBs

That was THE Year that was, that was...

Markets are Conversations

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