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Earlier in the year our friends at fuseworks studio posted an infographic based on research from our colleagues at Buddy.

While this is a handy guide, the important thing to remember is that these guides form as a baseline from which to work.  Your audience is not all the bazillion twitter/facebook users.  So its important to include a measurement process in your regular reviews to look at when your content is being most effective.  If your product is targeted at youth, you might see an uptick during school breaks or travel time, for working professionals it might be the start of tuesday. 

I've been talking with Tom Webster of Edison research who is speaking at Dreamforce (plug) in my session How to Derive Insight from your Social Media Data.  He talks about the importance of a research methodology in looking at social media data, its interesting and it applies to all users thinking of using social media data.  Here is a recording of a webinar Tim did with us earlier in the year by way of a preview.

Maximizing Your Tweets ­ Twitter Infographic - Fusework Studios

Here is what the Buddy study found (everything sounds cool when preceded by "Buddy").

  • Weekends +17% engagement for content issued on the weekend, so consider what your handle is saying when you are not at the desk, but keep in mind if you are trying to have a conversation a scheduled unmanned tweet may be counter-productive.
  • Work Hours +30% engagement for content posted in working hours versus after hours.  Most users use twitter as part of their normal day, but if you audience is global consider a series of tweets with variations targeted by timezone.
  • Keep it short +17% engagement when < 100 characters.  Lifes short, make it snappy.
  • Use Hastags +100% engagement when using a hashtag, but only 24% of brands were doing this.  Hashtags insert your content into a river of like minded material and allows users to die into the conversation not just the single piece of content.
  • Ask For the Retweet if you can manage it, asking for the retweet increases engagement by 12 times.  Makes sense, we are time poor, be specific for what you want your influencers to do with your content.