Most buyers engage vendors after they are already 57% of the way through the sales cycle. By 2020, it is expected that this figure will grow to 85%. Are you going to be the game changer in this space? Sign up to attend our event with Forrester (8 Sept Melbourne & 9 Sept Sydney)...
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Some businesses rationalise failing to invest in technology on the basis of business size. “We’ll invest when we grow.” Others make do with systems that “do the job” but recoil at the perceived disruption of a technology upgrade. Both don’t wash when being the first responder is everything...
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