Hundreds of marketers attend the Future of Marketing event in Sydney. Salesforce shares some insights on customer experience quickly becoming the number one decision making factor when purchasing. Diving into McDonald's and L'oreal for their insights on the topic of customer experience....
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Post on managing the complexity of the enterprise whilst responding to the increasing demands of the business and the challenges of disruptors. ...
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Research shows that average revenue is 20 percent higher in those companies that have the most engaged employees. So, how do the best employers find the best employees? ...
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Platinum Salesforce Partner System Partners (http://www.systempartners.com/) worked in collaboration with Salesforce last month to help us kick off a new exciting community initiative. This joint initiative is the very first “Ask a Salesforce Partner” live Twitter Chat. Here's what happened.
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Some businesses rationalise failing to invest in technology on the basis of business size. “We’ll invest when we grow.” Others make do with systems that “do the job” but recoil at the perceived disruption of a technology upgrade. Both don’t wash when being the first responder is everything...
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Deloitte Australia announced Cindy Hook as CEO last year. They were among the first accountancy companies to locally recruit a female CEO - cause for Australia to celebrate. But, it's a shame we still see it us something unusual.
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One of the first questions asked of Marianella Watman, founder of Popup Brands, was how she coped with the bias women can face? She recalled learning to snowboard. Her instructor told her if she wanted to avoid crashing simply to focus on where she wanted to go....
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Are you winning at social? It wasn’t that long ago that social media for business was a nice to have, rather than a must have. But, businesses are fast waking up to the power of social media as an engagement tool and a critical part of the customer journey in relationship with their brand....
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