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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Mar 08, 2016 By Salesforce

International Women’s Day: How #PledgeForParity Can be Realised With Real Action

In Australia only 21.9 per cent of directors in the ASX 200 are women. It’s easy to cite stats and case studies to qualify the challenge, but the reality is the corporate world needs to acknowledge that parity is not only necessary, but intrinsically linked to business excellence and performance.... Read More

Leadership, Careers, corporate culture

Mar 07, 2016 By Jonathan Tabah

The Most Disruptive Changes in Selling Haven’t Come from Sales, but from Customer Buying

We all know that customers are doing so much of their own research prior to the first sales interaction that there’s nothing left to discuss but price. But CEB's recent research has uncovered two other customer behaviours that are decimating deal quality for both sides of the equation.... Read More

Customer Success

Mar 02, 2016 By Sassoon Grigorian

Salesforce participates in Australia US Business Week

Innovation was one of the key areas for focus at Australia US Business Week (AUSBW) events in San Francisco last week. Around 240 Australian companies took part in AUSBW. ... Read More

Innovation, News

Mar 01, 2016 By Natalie Chrara

Tackling Top B2B Marketing Challenges with Marketing Automation

Marketers have a lot on their plates, from trying out the latest social media channel, to helping sales close that big deal. So, what’s really keeping today’s marketing leaders up at night? ... Read More

Pardot, Marketing

Feb 26, 2016 By Salesforce

How Retail Can Adapt and Survive in the Age of the Shopper

“In the “Year of the Customer,” retailers that truly embrace omni-channel strategies across the entire organizational ecosystem will win over the increasingly selective, bargain-focused shopper who doesn’t care how they get their items or where they come from ... Read More

Retail

Feb 23, 2016 By Robert Wickham

Preparing for the Dawn of the Talent Wars

In the wake of the end of the Resources Boom and the recent Government Innovation Statement, the Pivot to the Knowledge Economy is now accelerating. This pivot is vital to the long term sustainability of the Australian economy and businesses large and small each have a role... Read More

Innovation

Feb 23, 2016 By Mark Hunter

Why Failure is a Path to Sales Growth

Early in my sales career, I learned there were things I could tell my sales manager and other things left better unsaid. I discovered there was no way my manager would ever know exactly what went on between my customers and me. ... Read More

Sales

Feb 19, 2016 By Salesforce

Why Mobile-First is the Path of Least Resistance

Salesforce has been identified as the leader in the Gartner Salesforce Automation Magic Quadrant for 9 years in a row. The recent report looked specifically at our Sales Cloud Platform. In this article we analyse the capabilities which impact the way we work and get rated in the Magic Quadrant. ... Read More

Mobile

Feb 18, 2016 By Salesforce

How to Build a Social Media Powerhouse - Step 5

This is Step 5 (Operationalise and Scale your Social Media) in a six step series from our Senior Account Executive - Social, Eddie Cliff designed to help you build a Social Media Powerhouse within your business..... Read More

Marketing

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