We first met Leonardo Borges shortly after the Heroku acquisition at a Ruby Tuesday meet-up in Sydney. Leonardo has a great deal of experience as a Ruby developer using Heroku – both prior to and following its acquisition by salesforce.com at the end of 2010. In...
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I work as part of the APAC Marketing Team at Salesforce.com and it's my job of manager of the Inbound Marketing Team to help drive as much traffic to our websites from paid and non-paid channels. This post will focussed on a Non-Paid channel, being Search Engine Optimisation (SEO).
SEO...
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I thought it was worth flagging this article which grabbed my attention. It isn't just the astonishing statistic that there are now more people on Twitter in the UK (10 million) than buying newspapers (9,002,963) - which in and of itself is astounding. But it is the fact that...
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Earlier this year, analyst house Ovum produced a qualatative research white paper looking at the benefits of public cloud computing and the considerations enterprises should look at as they adopt it. We are very pleased to announce that we can make this report available to download for...
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A visit to a much-talked-about restaurant this weekend provided a very helpful analogy for The Social Enterprise I thought was worth sharing. It hammered home that maxim that listening is half the battle won when it comes to delighting your customers. The challenge is being able to...
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In trying to define what is meant by the Social Enterprise, one word that is central is "open". This was underlined recently in an excellent blog post by renown blogger, analyst and cloud commentator, Ben Kepes in his "Diversity Blog." Ben spoke recently to John...
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This post contains a slide deck from a presentation I delivered at SES Shanghai in April 2012. The presentation illustrates the gap that exists between Marketing and Sales and how a blame game erupts with Revenue is down.
The presentation goes on to show how CRM is the key to bridging the gap. It...
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I can't take credit for the post below as it comes from a very reputable source:
http://searchenginewatch.com/article/2169134/14-Search-Tools-to-Bookmark
What I can say is I've used many of these tools and it's a great post that has all the links together, enjoy and thank you Duncan Parry from...
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In case you haven't seen it, here is a link to Twitter's own guide to Twitter for Small Business. It's an easy to ready pdf on the basics. Print it, read it on the iPad, or ask the kids for their opinion. Definitely worth a look if you're a small biz or...
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