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I work as part of the APAC Marketing Team at Salesforce.com and it's my job of manager of the Inbound Marketing Team to help drive as much traffic to our websites from paid and non-paid channels. This post will focussed on a Non-Paid channel, being Search Engine Optimisation (SEO).
SEO is quite a complex topic, there are entire sites full on information on this subject. Yo have to be careful on what you read and who you follow as there is Good SEO techniques (what we refer to as 'White Hat') and then there is Bad SEO Practise that can lead to your site being kicked out of Google's Index (we refer to is as 'Black Hat' SEO).
Here are some reputable search engine news sources that I visit on the regular basis: SearchEngineLand.com and SearchEngineWatch.com. There are also tonnes of Blogs out there on SEO, but here are just 2 that I consider to be authorities on the subject: SEOmoz Blog and BruceClay.com's Blog .
I've been doing Search Engines
Results
Here are the current rankings as of 18 May 2012 for relevant Cloudforce keywords:
Keyword |
Search Vol. |
Google.com.au (the web) (Search loc: AU) URL Found |
|
sydney cloudforce |
- |
1 |
http://www.salesforce.com/au/events/cebit/ |
salesforce event |
- |
1 |
|
salesforce conference |
0 |
1 |
|
sales force event |
- |
1 |
|
crm conference |
0 |
8 |
|
cloudforce sydney |
28 |
1 |
|
cloudforce conference |
- |
1 |
|
cloudforce australia |
- |
|
|
cloudforce |
46 |
1 |
|
cloud force |
0 |
1 |
|
cloud computing event |
- |
4 |
|
cloud computing conference |
22 |
72 |
|
business conference |
46 |
NR |
|
australia cloudforce |
- |
1 |
The new page has already overtaken the #1 spot in the bolded URLs above. However, there’s not a lot of search volume going on according to Google.
