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Aug 18, 2014 By Joanne Jacobs

I’ll Tell You What I Want, What I Really, Really Want

The Age of the Empowered Customer is upon us – whether we like it or not. Customers are increasingly conducting research online and among their communities before even entering a store to purchase a product, and they are not interested in hearing the pitch from the salesman. And even after... Read More

Marketing, Small Business

Aug 13, 2014 By Salesforce

Is It Magic? Is It A Crystal Ball? No It’s CRM.

If I told you when you implement CRM, that you are really implementing magical powers for your business that help you see the future, you would probably say, hey I think that’s a bit... Yet with in depth customer data and analytics, CRM is your crystal ball, giving you the... Read More

Featured, Small Business

Aug 11, 2014 By Joanne Jacobs

Small Business Owners: Everything You Know About Marketing Is Wrong

For Australian small and medium businesses, marketing has always been fairly straight-forward. Advertise in newspapers and magazines and perhaps invest in local billboards and you get customers. As a rule, SMBs don’t have the budget for large scale advertising on television, or at sporting... Read More

Featured, Marketing, Small Business

Aug 07, 2014 By Salesforce

How Compelling is Your Sales Story?

Think back to the last time you were asked about what you do. How excited were you to talk about your company, the products and services you sell? How easily did the stories flow about the amazing things you do for your customers? If you’re a small business owner or sales manager and this seems a... Read More

Featured, Sales, Small Business

Aug 06, 2014 By Murray Elliott

Who Says Living Off Your Mobile Phone is Bad?

That’s the perception the media portray with dramatic headlines like Sydney Morning Heralds’s “Mobile phone mania” and “Australia becoming smartphone addicted” by the ABC implying the fabric of society is fraying due to the mobile phone. For a time I agreed, being a Digital Immigrant (over... Read More

Featured, Mobile

Aug 05, 2014 By Salesforce

5 Lessons Australian Small Businesses Can Learn From Silicon Valley

As a small business owner in Australia I am always looking for inspiration, innovation and ways to grow my business. Thanks to well-known innovators such as Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, salesforce.com’s Marc Benioff, and newer stars like Aaron Levie from Box Silicon... Read More

Cloud, Featured, Small Business

Aug 04, 2014 By Joanne Jacobs

Reports of the Death of Australian SMBs Have Been Greatly Exaggerated

With big business acquisitions and foreign takeovers of Australian small and medium sized businesses being widely reported in the media, you’d be forgiven for thinking that the Australian SMB market is declining, or dying. It’s not. It’s actually growing. An adequate... Read More

Featured, Sales, Small Business

Aug 04, 2014 By Salesforce

5 Must Have Mobile Apps for Small Business

Being an agile small and medium business means being able to run your business from anywhere whether you are using an Apple iPhone, Apple iPad, Android mobile phone or Android tablet. The Salesforce1 mobile app allows you to run your business on the go by enabling you to access your... Read More

Featured, IT, Mobile, Sales

Jul 23, 2014 By Mark Vozzo

How to optimise your Google Adwords (SEM) Funnel [Slides]

I have been doing search marketing for over a decade now (wow that makes me sound old) and if you do the maths, you'll see that I was optimising websites prior to Google's IPO in 2004. That's right, I was optimising sites to rank well on Lycos, Altavista and Yahoo, back in the day. I... Read More

Featured, Marketing, Small Business

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