Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Apr 12, 2012 By Salesforce

Better Employee Performance Management: Salesforce Rypple

Great video here with Salesforce COO, George Hu, and Jennifer Trzepacz, VP of HR at Living Social talking about Rypple Performance Management at Cloudforce San Francisco. If you're looking at new ways of measuring employee performance, take a look at Rypple. It's... Read More

Digital Transformation

Apr 10, 2012 By Salesforce

Chatter in the Wine Industry (from The Australian)

Chatter, Salesforce's social network for business was recently featured in The Australian. Another good use case around Chatter---better, faster communication between groups, and less email. Moreover, Chatter really helps to keep staff informed, and be more in touch with their... Read More

Social

Apr 07, 2012 By Mark Vozzo

Forget about being B2B or B2C, it's all about being P2P now

Below is a great video interview with Mari Smith (@MariSmith) by Michael Stelzner of "Social Media Examiner". She is the author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Around the 1:30 mark in the video, Mari talks about how... Read More

Social

Apr 06, 2012 By Salesforce

Using Chatter Customer Groups to Manage Clients [GUEST POST]

Using Chatter Customer Groups to Manage Clients by Adam Greco, Web Analytics Demystified Having been in the professional services space for most of my career, I have found that one of the biggest challenges is finding a way to effectively collaborate with clients. As a Senior Partner with... Read More

Digital Transformation

Apr 05, 2012 By Salesforce

B2B Social Media. Yes.

I spotted an interesting video about Maersk Shipping's social media efforts. We tend to associate B2C with social media but it's for B2B too. I mean Maersk is a shipping line---why do they have over 205k likes on Facebook? (By comparison Salesforce only has 78k... Read More

Social Media

Apr 05, 2012 By Salesforce

CRM Trends to Watch

Quickly posting a link to an article in CIO magazine about CRM trends to watch. Great quote from Peter Coffee which nails why social is so important to good CRM today. "Old CRM was people inside the company talking about [customers]," says Peter Coffee, vice president and head of... Read More

CRM

Apr 04, 2012 By Salesforce

Vivek Kundra Speaks about the Social Enterprise [audio]

In this inteview with Federal News Radio, former CIO of the United States, and now Salesforce EVP of Emerging Markets, Vivek Kundra speaks about moving beyond the cloud---and how the social revolution we're now seeing changes the way organizations deploy technology. During the... Read More

Digital Transformation

Apr 04, 2012 By Pascal Ly

Social Media Landscape in Asia

For those looking to ramp up their social marketing in Asia, here are a couple of helpful links: Chinese Social Media Landascape [infographgic] -- http://bit.ly/yPoETv SocialBakers.com (Good data by country for different social media outlets) http://www.socialbakers.com/ I'd... Read More

Social

Apr 03, 2012 By Salesforce

Social Media - Thinking Fast vs. Thinking Slow

Those interested in producing good social media content might find this post about building good map graphics interesting. A lot of the content we consume can be described as Fast, and Slow. To oversimplify things, thinking Fast is kind of like doing something without... Read More

Social

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Paul Zahra

Better Employee Performance Management: Salesforce Rypple

Chatter in the Wine Industry (from The Australian)

Forget about being B2B or B2C, it's all about being P2P now

Using Chatter Customer Groups to Manage Clients [GUEST POST]

B2B Social Media. Yes.

CRM Trends to Watch

Vivek Kundra Speaks about the Social Enterprise [audio]

Social Media Landscape in Asia

Social Media - Thinking Fast vs. Thinking Slow

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