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Below is a great video interview with Mari Smith (@MariSmith) by Michael Stelzner of "Social Media Examiner".  

 

She is the author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

Around the 1:30 mark in the video, Mari talks about how Starbucks is all about being People-2-People (P2P).  They did this through their "My Starbucks Idea" website. Customers voted for "Free Wi-Fi" on the site and Starbucks listened and implemented it.

Not sure if folks know this, but Salesforce powers the "My Starbuck Ideas" site -  http://mystarbucksidea.force.com

The interviewer, Micheal Stelzner, asks Mari specifically about how Small Businesses can leverage Facebook, Twitter and Google+. Mari provides some really great ideas and answers.