Jun 11, 2020 By Devon McGinnis

What Is a Sales Funnel?

The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s... Read More

Sales, Small Business

Apr 15, 2020 By Tony Kays

5 Ways Small- and Medium-Sized Sales Teams Can Lead With Compassion

Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them. Here are five simple and effective ways your SMB can lead with compassion: 1. Reframe... Read More

Customer Engagement, Sales, Small Business, Leading Through Change

Mar 24, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud