Feature

Mar 29, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.... Read More

Marketing, Marketing Cloud, Data Management

Dec 17, 2021 By Salesforce

Cybersecurity Insights: Secure Your Business Data at Every Touch Point

In a digital-first world, cybersecurity is vital. Read our cybersecurity infographic to see how to secure your most important business data.... Read More

Infographics, Data Management, Digital Transformation, IT, Practical Tips

Nov 10, 2021 By Salesforce

5 IT Challenges and How To Overcome Them With MuleSoft

Here’s how MuleSoft can help businesses overcome the challenges of integrating legacy apps, siloed data, and more.... Read More

IT, Data Management, Customer Experience, Developer, Enterprise Architecture, Digital Transformation

Sep 07, 2021 By Mai Le

Customers Want Connected Experiences, Data Integration Will Give It to Them

Ready to grow? MuleSoft uses APIs to work with Salesforce, Slack, Tableau, and more to create the connected experiences you want — fast.... Read More

Data Management, Customer Engagement, Customer Experience, CRM

Aug 16, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Jul 08, 2021 By Tracy Wang

Learn How To Create Connected Experiences Faster at MuleSoft Summit Asia 2021

Attend the MuleSoft Summit Asia 2021 to learn how to leverage API-led connectivity to make better data-driven decisions.... Read More

Data Management, Developer, IT, Digital Transformation

Oct 09, 2020 By Tracy Wang

Learn How To Unlock Customer Data at MuleSoft Connect:Now

Reusable APIs help businesses unlock and unify customer data. Join MuleSoft CONNECT:Now to learn about unifying data and using it to make growth decisions.... Read More

Data Management, Developer, Enterprise Architecture, IT, Digital Transformation

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

May 29, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change