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Tracy Wang leads marketing efforts at MuleSoft, a Salesforce company that provides integration software for connecting applications, data, and devices. She talks about why information technology (IT) teams should attend MuleSoft CONNECT:Now and what they can look forward to.
Businesses need to stay ahead of the competition. How? By using their most valuable and unique asset – their data. Data makes business processes smoother, marketing more effective, and customer experiences more rewarding.
To do this, more and more businesses are turning to reusable Application Programming Interfaces (APIs). APIs give better data visibility across many different sources. With good data visibility, businesses can make informed and tailored decisions.
To help more businesses use and connect their data, MuleSoft will host CONNECT:Now on Tuesday, 20 October 2020. This free virtual event is open to developers, architects, and tech leaders.
New business initiatives often fail due to bad data integration.
Sometimes, it’s because the business has gaps in their customer knowledge. This happens when the business misses out on some important information during data collection.
Other times, businesses have all the right data, but lack standardised business systems. This results in data that is hard to read and prone to misinterpretation.
Integrating business systems with APIs solves these challenges. When done well, integrations give IT teams business insights that they can use to make growth decisions.
At MuleSoft CONNECT:Now, IT teams will learn how regional and global brands overcame their integration challenges and grew faster.
MuleSoft CONNECT:Now is a virtual 90-minute event. It's designed to empower technology leaders to grow their businesses with fast, actionable, and relevant advice.
MuleSoft CONNECT:Now showcases a series of presentations by local and global thought leaders. Hear how leading brands are improving their customer experiences online. Learn how these brands are delivering improved business outcomes by connecting their systems together with APIS to drive decisions with data.
The core theme of the event is "unlocking data to adapt and go digital faster”. Keynote presentations will explore this theme in detail. Sessions will also explore the benefits of Anypoint Platform data integration tool.
Attendees can tune in to their choice of industry-specific breakout sessions. Industries include financial services, insurance, retail, and the public sector. There is also a session on Anypoint Platform and its integration with applications like Salesforce Customer 360.
The event will conclude with a Developer Community Meetup.
MuleSoft CONNECT:Now will feature some of the Asia Pacific (APAC) region’s leading brands including ASICS, AXA, and KONE. Check out these sessions:
Other presenters at this year’s MuleSoft CONNECT:Now include senior representatives from:
MuleSoft CONNECT:Now is virtual, with three regionalised versions streaming around the globe. Each version delivers localised insights from brands with a strong local presence.
The APAC region’s event will go live from 10am to 11.30am (Singapore/Hong Kong time) on Tuesday, 20 October 2020. Registration is free.
Find out how your business could grow faster with data. Join thousands of other technology leaders and register for your spot at MuleSoft CONNECT:Now today!
