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November 27, 2014 By Salesforce UK

3 Ways that Marketing Suffers from Bad Sales and Marketing Alignment

Two business units united by purpose, find themselves divided by method. Where marketing goes long, sales goes short. What marketing deems critical, sales deems a waste of time. When marketing says potato – sales says tomato. This is the curious divergence of the only two business functions... Read More

Marketing, Sales

November 25, 2014 By Salesforce UK

5 Steps to Multi-Channel Customer Service Success

So a customer phones customer service because they’ve got an issue. Just before they’re put on hold and the endless music loop starts, they’re told their call may be recorded “for training purposes.” And, as time ticks by and their frustration mounts, they’d be forgiven for wondering – does the... Read More

Customer Service

November 21, 2014 By Gareth Marshall

Cyber Monday is Coming to the UK [INFOGRAPHIC]

What have you got planned for Monday December 1st? Personally I know that when I wake up I’ll be getting more excited than a chap in his mid-twenties probably should do for opening an advent calendar. But for those of us that work in ecommerce, this date in 2014 also has much greater significance.... Read More

Marketing, Sales

November 12, 2014 By Salesforce UK

The Evolution of a Salesperson: Selling in the Connected Age

The brute-force approach to selling – battering away at the customer’s defences until they crumble – may have worked in the past. But it doesn’t work anymore. In order to survive, the modern salesperson must leave the Stone Age tactics behind, and evolve a new set of connected selling skills. Our... Read More

Sales

October 20, 2014 By UK Public Sector Team

4 Steps Public Sector IT Must Take To Become Agile

We're reminded every day that the pace of innovation just gets faster and faster. Agility, in the eyes of the 'business' typically presents itself as tangible capabilities that can be seen, touched, and experienced. In the domain of IT these are usually instantiated in the form of some... Read More

IT, Public Sector

October 9, 2014 By Salesforce UK

What is Connected Selling?

There is a huge shift occuring in the wold of buying and selling. Your customers and prospects have been practising ‘connected buying’ for years now. But too many salespeople, at too many companies, are failing to use the same strategies and resources that buyers have become experts in. That’s a... Read More

Sales

October 1, 2014 By UK Public Sector Team

Government as a Service – Creating Citizen Service Platforms

There’s a lot of talk in the tech world about “as a service” – “Software as a Service,” “Infrastructure as a Service,” “Platform as a Service;” – these terms are banded around, mainly by software companies, to describe various models of providing the toolsets required for companies to do... Read More

Public Sector

September 23, 2014 By Salesforce UK

3 Ways to Drive Down Customer Service Costs Whilst Boosting Satisfaction

Like most customer service professionals, you want to give your customers a great experience with your business. You know that better customer service leads to more enduring relationships which leads to a greater return on customer. It’s a straight line to increased value. Sadly, however, you’ll... Read More

Customer Service

September 19, 2014 By Christer Holloman

The Customer Service Dream: Getting Customers To Service Customers

Back in 2009 the cost of providing customer service had reached a new all-time high for mobile phone operator O2 in the UK. At the same time the service they did provide wasn’t even regarded particularly highly by its customers. Was there a way to fix these two problems? The company decided to... Read More

Customer Service, Small Business

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