Sylvia Wong

Sylvia leads Product Marketing for Sales solutions for UK & Ireland at Salesforce, based in London.

Prior to her current role, Sylvia spent 4 years in sales and business development, and she often draws upon her experience to understand modern sales challenges & priorities.

When she's not at work, Sylvia immerses herself in dance and travel. She is also an active Equality and Diversity champion.

You can connect with Sylvia on LinkedIn.

December 17, 2019 By Sylvia Wong

5 Friction Points in the Buyer Journey That Could Cost You Sales

Every interaction either builds or erodes your customers’ trust – and has a direct impact on your win rate. Hunt down these five friction points and try to eliminate them for your business.... Read More

Sales

November 27, 2019 By Sylvia Wong

4 Steps to Win Over Your Customers in the New Era of Selling

What customers expect from sales has changed – but business pressures make it hard to keep up. Here are four steps to help you evolve.... Read More

Sales

October 22, 2019 By Sylvia Wong

10 Questions To Build Your Integrated Marketing and Automation Strategy

To deliver on the promise of automation and create truly personalised buyer journeys, you need an integrated strategy. Here’s how to start.... Read More

Sales, Marketing

June 14, 2019 By Sylvia Wong

Five Trends Shaping the Future of Sales (And Other World Tour London Insights)

Here is my round-up of the main highlights for sales professionals from Salesforce World Tour 2019 ... Read More

Sales, Events

May 14, 2019 By Sylvia Wong

How Do You Drive Stronger B2B Relationships in Retail and Consumer Goods?

In this post we look at the two important B2B relationships in the retail and consumer goods industry that could benefit significantly from refreshing the commerce experience.... Read More

Retail, Commerce

April 11, 2019 By Sylvia Wong

Sell Smarter and Faster: What Went Down at Sales Innovation Expo ‘19

Here are some takeaways from Sales Innovation Expo that we think will have a lasting impact on sales teams everywhere in the next few years... Read More

Sales, Events

April 9, 2019 By Sylvia Wong

Have Retailers and Consumer Brands Forgotten About Customer Centricity?

Customer centricity - we've heard it time and time again. But with the rise of buzzwords like “omni-channel” and “digital transformation”, has the focus on the customer has got lost in the fray? ... Read More

Retail, Consumer Goods, Commerce

February 15, 2018 By Sylvia Wong

What Type of Modern-Day Marketer Are You?

Marketing leaders worldwide have shared their thoughts on what's needed to succeed as a marketer in the digital age. Which one do you identify with?... Read More

Marketing, Careers

October 11, 2017 By Sylvia Wong

The Big 3 Trends from Technology for Marketing 2017

I recently attended the annual Technology For Marketing conference - a two day digital marketing / martech event in London. Here's what I learned... Read More

Marketing, Events

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