Mar 09, 2022 By Salesforce India

Step Up Marketing Strategy with STP (Segmentation, Targeting, and Positioning): A Comprehensive Guide

Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about STP in this guide. ... Read More

Digital Transformation

Feb 25, 2022 By Salesforce India

What is CRM? Know About Customer Relationship Management Software

Customer relationship management is important for business success. Learn what CRM is, how it can benefit businesses, how to enable effective CRM, and more in this blog.... Read More

Digital Transformation, Salesforce 101 Academy

Feb 15, 2022 By Salesforce India

Infographic: How Indian SMBs are Emerging Stronger During the Pandemic

In this snapshot infographic of Salesforce’s 5th SMB Trends report, learn 4 ways in which Indian SMBs are keeping customers happy and staying strong during the pandemic.... Read More

Digital Transformation, Small Business, SMB Spotlight

Feb 10, 2022 By Ajay Saraf

3 Things Growing Businesses Need to Win Deals: Tips from Ajay Saraf, Senior VP & Head – Project Business, Panasonic Life Solutions

Get to know the tips for improving sales for growing businesses. Empower your sales teams to thrive in COVID-19 tough times.... Read More

Digital Transformation, Trailblazer Story

Feb 02, 2022 By Sumit Maniyar

Role of Fintech in Accelerating Financial Inclusion: How Rupeek is Democratising Access to Gold-backed Credit

Find out how the fintech industry can accelerate financial inclusion in India with increased access to credit, innovation, and promoting a cashless economy.... Read More

Digital Transformation, Trailblazer Story, Small Business, SMB Spotlight

Feb 01, 2022 By Kritika Srinivasan

Infographic: 5 Tips for Mid-Market Enterprises to Better Prepare for Disruptions

Get tips from Ashwin Chendilnathan, Joint Managing Director, Vijay Raja Group on how MMEs can prepare for disruptions to their business in 2022.... Read More

Digital Transformation, Trailblazer Story, Small Business, SMB Spotlight

Jan 27, 2022 By Srikanth Jagganath

Successfully Execute Your Digital Strategy with Salesforce’s Illuminate Approach

Digital transformations can be hard. But here’s how one high-tech manufacturer used Salesforce Illuminate methodology to effectively execute their digital strategy.... Read More

Digital Transformation

Jan 24, 2022 By Divya Samantray

Salesforce for Field Service: Your Handbook to Optimise the Implementation of Salesforce Field Service

For companies that provide field service, the quality of this service is critical to brand advocacy and building repeat business.... Read More

Digital Transformation, Salesforce Success Guide

Jan 12, 2022 By Atanu Nath

Salesforce CoEs: Your Guide to What it is and How it can Speed up Digital Transformation

Learn what a Salesforce CoE is, what are a COE’s benefits, and how it helps digitally transform your business and optimise the value derived from technology.... Read More

Digital Transformation

Feature

Step Up Marketing Strategy with STP (Segmentation, Targeting, and Positioning): A Comprehensive Guide

What is CRM? Know About Customer Relationship Management Software

Infographic: How Indian SMBs are Emerging Stronger During the Pandemic

3 Things Growing Businesses Need to Win Deals: Tips from Ajay Saraf, Senior VP & Head – Project Business, Panasonic Life Solutions

Role of Fintech in Accelerating Financial Inclusion: How Rupeek is Democratising Access to Gold-backed Credit

Infographic: 5 Tips for Mid-Market Enterprises to Better Prepare for Disruptions

Successfully Execute Your Digital Strategy with Salesforce’s Illuminate Approach

Salesforce for Field Service: Your Handbook to Optimise the Implementation of Salesforce Field Service

Salesforce CoEs: Your Guide to What it is and How it can Speed up Digital Transformation

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific

Feature

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

[Infographic] Get Sales Automation Right: MSME Industry Leaders Share Insider Secrets

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific