January 23, 2023 By Salesforce Canada

Time to Switch to a Direct to Consumer Model? Here's What to Consider

Some companies are born as direct-to-consumer entities. Others have observed the way customer experience is evolving and decided that, if they want greater success, it’s time to shift their business model. In many ways, the rise of the direct-to-consumer (D2C) approach reflects how digital... Read More

Sales

November 9, 2022 By Danny Wong

Data Security and Consumer Privacy Measures Companies Need to Know

As we transition towards a cookie-less world and adopt first-party customer data, consumer privacy and data security have become increasingly important in managing customer trust and legal compliance. It’s crucial for management, marketing, and sales to stay on top of privacy laws and measures... Read More

Marketing, Sales

September 28, 2022 By Salesforce Canada

Turn Less Work Into More Sales With Automation

The most successful reps know that if they work hard enough, they win more business for their employer and a bigger commission for themselves. Sometimes that means making a few extra calls to prospects. In other cases it’s about being quick to follow up with leads after an initial meeting to... Read More

Sales

September 12, 2022 By Danny Wong

An Introduction to the MEDDIC Sales Process

In B2B sales, it’s important to focus your team’s limited time and resources on qualified buyers. Early in your sales career, it’s easy to get carried away with obsessing about volume. The idea that more leads correlate to more sales can be deceiving. Instead, what matters more is a higher quantity... Read More

Sales

August 29, 2022 By Salesforce Canada

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

There’s no question Dreamforce 2022 will be filled with “you had to be there” moments. Fortunately, the definition of “being there” has been radically transformed. Just as organizations across Canada and around the world have embraced hybrid models that help employees work successfully from... Read More

Small Business, Startups, Sales, Customer Service, Marketing

June 20, 2022 By Salesforce Canada

RCC STORE 2022: What The Future of Canadian Retail Will Look Like

When brands recently gathered at the Toronto Congress Centre for the first in-person Retail Council of Canada STORE conference since the pandemic, there were plenty of familiar signs. Attendees might have recognized many of the faces in the hallways, or spotted some of their peers on stage. The... Read More

Customer Service, Sales, Small Business

March 23, 2022 By Salesforce Canada

5 Questions to Ask Your Sales Team Before Implementing a Hybrid Work Model

In many organizations, the sales team was using a hybrid work model long before we all started using the term. Reps would regularly come to the office, for example, especially when they had to meet with their managers or the rest of the team. Those in sales have also needed to connect with their... Read More

Sales

March 14, 2022 By Salesforce Canada

Your Introverted Customer Reps May Be Some of Your Most Effective Employees

There are many different ways you can write a posting for a customer service job, but most employers don’t start off with the words “INTROVERTS WANTED.” Customer service is an inherently people-oriented function within a company. That’s why, whether it’s spelled out in the job description or... Read More

Sales, Marketing, Small Business

March 3, 2022 By Salesforce Canada

3 Stats That Show How Canadian Manufacturers Are Primed For Digital Transformation

Canadians are more than the myths that have grown up around us. There are plenty of times and places, for example, where there’s not a snowflake to be seen. Some of us enjoy basketball and golf more than hockey. You can live here your entire life without ever seeing a moose or bear in... Read More

Sales, Marketing

FEATURED SALES POST

7 Steps to Creating a Sales Report Your Bosses Will Enjoy Reading

BY JESSICA BENNETT

Time to Switch to a Direct to Consumer Model? Here's What to Consider

Data Security and Consumer Privacy Measures Companies Need to Know

Turn Less Work Into More Sales With Automation

An Introduction to the MEDDIC Sales Process

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

RCC STORE 2022: What The Future of Canadian Retail Will Look Like

5 Questions to Ask Your Sales Team Before Implementing a Hybrid Work Model

Your Introverted Customer Reps May Be Some of Your Most Effective Employees

3 Stats That Show How Canadian Manufacturers Are Primed For Digital Transformation

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