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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

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May 29, 2017 By Salesforce Canada

How All Marketing Channels Can Drive A More Personalized Customer Experience

Ask the average consumer what “personalized” service means to them and they’ll probably describe a face-to-face encounter like this: I walked into my favourite store and the associate smiled at me and greeted me by name. Then they showed me a new item they said they knew I would love based on the... Read More

Customer Service

May 25, 2017 By Salesforce Canada

5 Questions To Help Streamline The Sales Automation Process

Closing a sale often means dealing with the nitty-gritty details, and from a customer’s point of view, that comes down to this: “Okay, tell me how much I need.” In theory that shouldn’t be hard to do, but success in B2B sales is predicated on offering something more customized than a consumer buyer... Read More

Sales

May 24, 2017 By Salesforce Canada

Why Customer Service is a Part of Every Salesperson's Job

Sales leaders know customers purchase from specific companies because of relationships, but what’s less understood is the link between these relationships and customer service. Customers don’t just enter into these relationships for fun. They do so with a specific expectation that their needs will... Read More

Customer Service

May 23, 2017 By Kelsey Jones

8 Tips for Salespeople to Combat the 8-Second Attention Span

No matter the industry, a salesperson’s prospects are likely getting pitched a new product or service regularly. Whether it’s through email, phone, social media, or mail, with the average eight-second attention span of today’s internet user it can be difficult to stand out and pique a prospect’s... Read More

Sales

May 19, 2017 By Salesforce Canada

The Five Ws All Marketers Should Apply To Artificial Intelligence

It’s a lot quicker and easier to say “AI” than using the term “artificial intelligence” in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters — five Ws and one H. Unless you’ve already been using AI tools, for example, the... Read More

Marketing

May 17, 2017 By Salesforce Canada

5 Dangerous Phrases Of Inner Dialogue Customer Service Reps Should Know

It’s not so much what customers are saying out loud when they’re looking for service and support that could change the way they look at a company in the future. It’s the silent commentary going on in their heads. Most customer service engagements — whether they happen by phone calls, e-mail... Read More

Customer Service

May 15, 2017 By Salesforce Canada

The Important Truths Behind Canada’s Small Business Technology Statistics

Some research is more reputable than others, but when you can tap into a network of more than 6,300 small businesses across the country — like the Canadian Federation of Independent Businesses can — the data you get back is pretty conclusive. The CFIB recently published “Crossing the Digital... Read More

Small Business

May 12, 2017 By Salesforce Canada

5 Ways To Get From Nearly-There To Closed Deals

We all think we know what closing a deal looks like. You might picture shaking the customer’s hand, sharing a smile or watching as they sign the paperwork. That’s not really what closing looks like, though. Those are actually snapshots of what happens once the essential details have been dealt... Read More

Sales

May 11, 2017 By Kelsey Jones

4 Underused Marketing Basics to Kickstart Your Growth and Sales

Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double... Read More

Marketing

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How All Marketing Channels Can Drive A More Personalized Customer Experience

5 Questions To Help Streamline The Sales Automation Process

Why Customer Service is a Part of Every Salesperson's Job

8 Tips for Salespeople to Combat the 8-Second Attention Span

The Five Ws All Marketers Should Apply To Artificial Intelligence

5 Dangerous Phrases Of Inner Dialogue Customer Service Reps Should Know

The Important Truths Behind Canada’s Small Business Technology Statistics

5 Ways To Get From Nearly-There To Closed Deals

4 Underused Marketing Basics to Kickstart Your Growth and Sales

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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