Take some time to look back at historical information as well as any additional insights from your team as you create a make-good strategy that elevates your customer service operations. ...
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Organizations across Canada have turned to Salesforce to grow their business, build their brand and improve the way they serve their customers. ...
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Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening? ...
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Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions....
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If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.
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Entrepreneurs are ambitious by nature and tend to think big. As their vision is realized, however, they may need to add on a few of these other “more is more” concepts in order to make the SMB they launched sustainable. ...
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Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good. ...
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