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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

November 20, 2017 By Salesforce Canada

3 Myths About AI, Dispelled By Canadian SMB Research

This is a good time to do a bit of myth-busting about AI for SMBs, because there is a real difference in some cases between perception and reality.... Read More

Sales

November 17, 2017 By Salesforce Canada

The Best Way For Marketers To Gather Data About Buyer Intent

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around. ... Read More

Marketing

November 15, 2017 By Salesforce Canada

5 Tips For Sales Teams To Get Attention From Their Busiest Buyers

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.... Read More

Sales

November 13, 2017 By Salesforce Canada

How Combining Digital and Direct Mail Can Boost Sales And Marketing Success

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels. ... Read More

Marketing

November 10, 2017 By Salesforce Canada

Four Ways To Get Buy-In For The Most Creative Marketing Ideas

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.... Read More

Marketing

November 8, 2017 By Salesforce Canada

Canadian SMB Stats That Prove Now Is The Time To Make The Switch To CRM

Look at what most SMBs in Canada are doing instead -- and why it could be creating even more headaches than they realize: ... Read More

Small Business

November 6, 2017 By Salesforce Canada

The Most Important Factors for Startup Success

The ultimate success or failure of a startup is actually driven by a complex and diverse set of factors, decisions, and circumstances.... Read More

Small Business

November 3, 2017 By Salesforce Canada

Replace Outdated Selling Terminology With These Three Friendlier Alternatives

Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.... Read More

Sales