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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

December 9, 2022 By Salesforce Canada

How a Better Employee Experience Can Motivate Your Staff During the Holidays

If you think about it, there are actually two kinds of holiday spirit: the one expressed by consumers looking forward to spending time with loved ones, and the spirit that leads retail employees to do their best on the job. Brands who are seeing better business outcomes are paying close attention... Read More

Small Business

December 5, 2022 By Salesforce Canada

How Do Today's Consumers Shop During the Holiday Season?

Don’t panic if the crowds coming into the store seem a little smaller than usual. Are customers grabbing fewer items at random from the shelves? It’s not necessarily cause for alarm. The forces that determine retail success now are different in 2022 – and that’s because the experience of shopping... Read More

Small Business

December 2, 2022 By Salesforce Canada

How Small Businesses Can Use 'Customer Magic' To Exceed Shopper Expectations

What do customers want more than low prices, great selection, and fast shipping? To enjoy their purchase from the moment they get it in their hands, without any glitches. Even if you’re quick to respond to their requests for troubleshooting help later on, they want – and deserve – an seamless and... Read More

Small Business

November 30, 2022 By Jessica Bennett

Third-Party Cookies Are on Their Way Out: What Marketers Should Know

For over 25 years, marketers have relied on third-party cookies to access intricately detailed information about their users. However, the cookie train will soon come to a halt. Firefox, Safari, and Apple have already dropped third-party cookies, and Google (after several delays) has announced it... Read More

Marketing

November 25, 2022 By Salesforce Canada

How Retailers Can Drive Post-Holiday Shopping Momentum

While many of us love the moment we get to open presents over the holidays, the real fun begins once you actually get to use the gifts you’ve been given. You might wear new clothes on your next night out, for instance, or put on a new pair of ice skates to get more out of the winter months. The... Read More

Small Business

November 23, 2022 By Salesforce Canada

How Inflation Could Shape Canada's Holiday Season

Acting as a customer-centric retailer involves more than simply stocking all the products you know people want. It requires putting yourself in their shoes and thinking through their current challenges as well as their aspirations and desires. In fact, given the current economic situation, a... Read More

Small Business

November 21, 2022 By Salesforce Canada

Why Digital Transformation Is A Marathon, Not A Sprint

The pursuit of business success means trying to achieve multiple objectives at once. Meeting customer expectations increasingly depends on increasing productivity, accelerating collaboration and focusing the team on higher-value activities to drive efficient growth. Digital transformation will get... Read More

Small Business, Startups

November 18, 2022 By Salesforce Canada

The Retail Industry and Prime Day: What You Should Know

Retailers have learned over time to prepare for – and capitalize upon – key moments in the year when consumers are most likely to make purchases. While the holiday season and Black Friday are among the best-known examples, many retailers now mark Prime Day on their calendar, too. Originally... Read More

Small Business

November 16, 2022 By Salesforce Canada

How Automation Can Help Your Company Offset Supply Chain Issues

The sure-fire path to sustainable growth is paved with delivering customer experiences that keep pace with peoples’ evolving expectations and aspirations. Amid challenging economic times, however, achieving success today is also about ensuring your company gets the fundamentals right: Your... Read More

Small Business

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How a Better Employee Experience Can Motivate Your Staff During the Holidays

How Do Today's Consumers Shop During the Holiday Season?

How Small Businesses Can Use 'Customer Magic' To Exceed Shopper Expectations

Third-Party Cookies Are on Their Way Out: What Marketers Should Know

How Retailers Can Drive Post-Holiday Shopping Momentum

How Inflation Could Shape Canada's Holiday Season

Why Digital Transformation Is A Marathon, Not A Sprint

The Retail Industry and Prime Day: What You Should Know

How Automation Can Help Your Company Offset Supply Chain Issues

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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