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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 30, 2023 By Salesforce Canada

How to Craft a Top-Notch Sales Playbook

There are customers who are still ready to buy, even during challenging economic times. There are prospects who might even be more likely to convert than usual because they want to invest in products and services that keep them competitive. While businesses are facing uncertainty in many areas,... Read More

Sales

January 27, 2023 By Salesforce Canada

Marketing on TikTok: Why You Should Get Started

A middle-aged dad lip synching to a Taylor Swift song. Teens doing choreographed dances from their kitchens. Mini tutorials on how to do everything from fix broken furniture to preparing a gourmet dinner in minutes. The variety of content on TikTok is nearly endless, which helps explain why brands... Read More

Marketing

January 25, 2023 By Kathryn Casna

Top Team-Building Techniques for the Hybrid Work Era

Remote and hybrid teams are the new normal for many companies. More than four in 10 (43 per cent) SMBs surveyed in Salesforce’s Small and Medium Business Trends Report offer remote or hybrid work — and plan to do so for the long term. Flexible working arrangements offer big benefits. Companies can... Read More

Small Business

January 23, 2023 By Salesforce Canada

Time to Switch to a Direct to Consumer Model? Here's What to Consider

Some companies are born as direct-to-consumer entities. Others have observed the way customer experience is evolving and decided that, if they want greater success, it’s time to shift their business model. In many ways, the rise of the direct-to-consumer (D2C) approach reflects how digital... Read More

Sales

January 20, 2023 By Salesforce Canada

What Is a Data Culture and How to Maintain It

There’s a simple but almost foolproof test to determine whether your company has a data culture, and whether it’s well entrenched or not. Here’s how it works: Think back to the last few meetings you’ve had. It could be with employees who all work in a specific department or a larger gathering of... Read More

Small Business

January 18, 2023 By Kristen Seymour

Why Companies Are Embracing a 4-Day Work Week

Working in an office for eight hours a day, Monday through Friday, has been the standard employee experience for decades. But today, some businesses are wondering if that’s the only option. When the pandemic shook things up in 2020, decision makers at many companies began to realize that the... Read More

Small Business

January 13, 2023 By Danielle Antosz

What Is a Sustainability Audit and Does Your Business Need One?

Today, nearly every organization is embracing corporate social responsibility, where companies consider the environmental and social impact of their decisions to produce a positive outcome. Companies such as Microsoft and Google are moving to renewable energy, while Patagonia’s founder is donating... Read More

Small Business

January 11, 2023 By Salesforce Canada

What Is A Workflow? And Why Your Small Business Needs One

You’ve launched your small business. You have products ready to sell. You’ve hired some great people. The next step involves setting up the workflows that keep the company running smoothly. The truth is that although all businesses have established workflows of some kind or another, they aren’t... Read More

Small Business, Startups

January 6, 2023 By Salesforce Canada

How Your Company Can Establish A Data Culture

Taking a data-driven approach to running a business several years ago helped many companies improve their performance. Now, business success is about establishing a data culture – where employees across the organization adopt a mindset and consistent practices that leverage the full power of... Read More

Small Business

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How to Craft a Top-Notch Sales Playbook

Marketing on TikTok: Why You Should Get Started

Top Team-Building Techniques for the Hybrid Work Era

Time to Switch to a Direct to Consumer Model? Here's What to Consider

What Is a Data Culture and How to Maintain It

Why Companies Are Embracing a 4-Day Work Week

What Is a Sustainability Audit and Does Your Business Need One?

What Is A Workflow? And Why Your Small Business Needs One

How Your Company Can Establish A Data Culture

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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