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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

March 9, 2018 By Salesforce Canada

The 8-Stage Go-To-Market Strategy Any Canadian SMB Can Execute

Eight steps might seem like a lot of work, but a GTM strategy can be the most exciting time in the history of a startup or SMB. It’s when everything becomes real -- and hopefully, really successful.... Read More

Small Business

March 7, 2018 By Salesforce Canada

How To Turn “Useless” Scrubbed Leads Into Marketing Opportunities

Whether they’re enticing potential buyers with an intriguing blog post, a comprehensive educational white paper or a handy online calculator, the best marketers always know exactly who they’re looking for -- and who they aren’t. ... Read More

Marketing

Salesforce Dreampitch: How Canadian Startups Can Earn Up To US$100K At World Tour Toronto 2018

March 5, 2018 By Salesforce Canada

Are you ready to pitch for $100K USD? Salesforce Ventures will be investing in a Canadian startup — the best pitch wins.

Dreampitch has already become a major part of Salesforce Ohana and now will mark an exciting moment where local founders can show just how rich the base of entrepreneurial talent in Canada has become. ... Read More

Community

March 5, 2018 By Salesforce Canada

7 Eye-Opening Stats About The Canadian Sales Community (And How To Act On Them)

Canada is also a country defined by highly successful sales professionals -- even if a large portion of them need to figure out the finer points of their job on their own. ... Read More

Sales

February 28, 2018 By Salesforce Canada

Why Even SMBs Should Think About Having A Chief Revenue Officer

Even if you never have someone with a chief revenue officer title, you may want your organization to look and act as though you’ve employed one all along. ... Read More

Small Business

February 26, 2018 By Salesforce Canada

The Keys To Fostering A Continuous Improvement Culture In Customer Service

A continuous improvement culture may not emerge overnight, but it doesn’t have to be an expensive or complex undertaking, either. Just keep some of the following truisms in mind as you begin to make it a regular part of the discussions that happen with every single member of the team.... Read More

Customer Service

February 23, 2018 By Salesforce Canada

5 Olympic-Level Sports To Inspire Your Customer Service Transformation

There’s no shortcut to real-life Olympic success, of course, as any of the most successful athlete will tell you. Similarly, customer service requires using the right tools in a strategic way to produce consistent levels customer satisfaction and even delight over periods of time.... Read More

Customer Service

February 21, 2018 By Salesforce Canada

The Worst Moves A Sales Rep Can Make (And What To Do Instead)

n any kind of personal interaction, it’s a sign that the health of a relationship is in jeopardy. In a sales situation, it may be the moment you lose a client forever.... Read More

Sales