So how can you move from selling solutions to feelings? One of the easiest ways is to look for the deep-rooted feelings and beliefs that underpin your own organization and lead with those in your customer interactions....
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Catherine Laporte, Vice President of Marketing and eCommerce at DAVIDsTEA, reveals how one-to-one customer experiences are key to building a brand.
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President and General Manager at Innovator Industrial, Don Cooper is blazing a trail in digitalization not just across the business he founded but also across the heavy industry sector that it serves....
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A recent survey found that 59% of people block unwanted phone calls or texts, 75% say they receive too many emails from brands, and 69% say this behaviour has caused them to unfollow brands on social channels. So how can modern sellers like your break through?...
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A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments....
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A product demo briefing is just the starting point in any sales training, of course, and in a well-run firm this won’t be the moment reps will hear about the product for the first time. ...
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