Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 28, 2023 By Salesforce Canada

Why Your Team Should Consolidate (And Prioritize) Its Tech Stack

You know what gets sales people excited? Talking to customers. Making a pitch so persuasive that “yes” is the inevitable result. Seeing a deal signed and knowing they’re getting that much closer to crushing their quota. As the nature of selling has changed, technology now plays a huge role in all... Read More

Sales

April 26, 2023 By Salesforce Canada

7 Reasons Consumers (And Businesses) Like Contactless Services

It’s easy to understand why contactless services have remained popular since a critical mass of brands began introducing them a few years ago. All you have to do is compare and contrast the word “contact” with “connect.” When a customer contacts a brand, for example, it’s often because the customer... Read More

Small Business

April 24, 2023 By Salesforce Canada

5 Ways Automation Simplifies E-Commerce

Expanding via e-commerce brings a lot of “more” to your small or medium-sized business. More geographies where your products and services are available. More channels where you can offer fast and easy ways to make purchases. More ways to enhance customer experiences. The only “more” you shouldn’t... Read More

Small Business

April 21, 2023 By Salesforce Canada

3 Marketing Strategies To Implement Amid Inflation

Part of becoming a trusted brand is being there for your customers through good times and bad. That means the high inflation we’ve been experiencing in Canada and elsewhere marks a moment where marketers should be more active than ever before – they just need to fine-tune their approach. Given... Read More

Marketing

April 19, 2023 By Salesforce Canada

Zero-Party Data: What It Is and Why You Need It

Success in running a small or medium-sized business is usually about big numbers. The first dozen or so customers can help prove you’ve gotten the right product-market fit. Attracting thousands of followers on social media makes it a lot easier to share your story with the world. A website that... Read More

Small Business

April 17, 2023 By Salesforce Canada

How Artificial Intelligence Can Boost Your Advertising Strategy

Great advertising rewards attention. Instead of scrolling past an ad online, you click through and find yourself offered the perfect opportunity to buy an item you want at a special discount. Or, rather than simply swipe past an ad on social media, you watch a video showcasing the ideal accessory... Read More

Small Business

April 14, 2023 By Salesforce Canada

Why You Need to Build Your Employees’ Data Literacy Skills

Sales reps spend all day reading e-mails from their customers and prospects. Marketers proofread the final copy before an ad campaign goes live. Customer service agents are constantly reading profiles, purchase histories, and product documentation as they provide assistance across multiple... Read More

Small Business

April 12, 2023 By Salesforce Canada

Your Marketing Team Needs These 5 Skills to Deliver Success

The concept of “practice makes perfect” applies to marketing as much as it does to learning to play the piano or compete in a hockey game. Not every ad campaign will deliver the desired results, but by continuing to experiment and test their approaches, marketing teams have a good chance of doing... Read More

Marketing

April 10, 2023 By Salesforce Canada

How To Close The Digital Empathy Gap And Build Customer Loyalty

If empathy was a product available for purchase, companies would be smart to stock up on it the way they used to fill storage rooms with paper, pens, and staplers. Empathy was once associated with behaviors we expected from our parents, teachers, and other authority figures. As businesses become... Read More

Customer Service

Editors' Picks

Customer Success Stories

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Why Your Team Should Consolidate (And Prioritize) Its Tech Stack

7 Reasons Consumers (And Businesses) Like Contactless Services

5 Ways Automation Simplifies E-Commerce

3 Marketing Strategies To Implement Amid Inflation

Zero-Party Data: What It Is and Why You Need It

How Artificial Intelligence Can Boost Your Advertising Strategy

Why You Need to Build Your Employees’ Data Literacy Skills

Your Marketing Team Needs These 5 Skills to Deliver Success

How To Close The Digital Empathy Gap And Build Customer Loyalty

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific