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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 7, 2023 By Salesforce Canada

How AI Can Boost Your Sales Team’s Performance

The most effective, highly experienced sales reps often seem to have developed something akin to a sixth sense. Even before customers come forth with an objection, the sales rep will make their pitch in a way that addresses it. The sales rep will also reach out with a special offer, or news of a... Read More

Sales

April 5, 2023 By Salesforce Canada

5 Ways To Grow Your Business in 2023 With Marketing Automation

When the most successful marketers talk about “building a brand,” they’re not just talking about raising awareness about their company. Brand-building is more than simply creating an emotional connection with your customers (though that’s important). Building a brand should be conceived as all the... Read More

Marketing

April 3, 2023 By Salesforce Canada

What Is Data Governance (And How To Enhance Yours)

The sales team could be inputting all kinds of valuable insight about common customer feedback into the CRM. Your marketing automation system might be tracking engagement across a slew of digital channels. Customer service managers could be monitoring key performance indicators such as call... Read More

Small Business

March 3, 2023 By Salesforce Canada

Busting Myths About Automation

Remember this rule of thumb as you seek business improvements via technology: the more you educate, the better you’ll automate. It’s an important rule because, regardless of where you want to use automation, your employees need to understand the business benefit and what the transition will look... Read More

Small Business

March 1, 2023 By Salesforce Canada

5 Reasons Selling Direct-To-Consumer Will Improve The Customer Experience

No one says this explicitly, but when a company adopts a direct-to-consumer model, they’re really adopting a data-to-customer model. Account information, order information, purchase histories . . . the data that underpins a relationship between a brand and its customers is vast. It’s also... Read More

Sales

February 17, 2023 By Salesforce Canada

Here’s the Secret to Deliver Price Increases and Maintain Customer Loyalty

Canada may no longer issue pennies, but when you tell your friends and family a recent purchase was “worth every penny,” they all know what you mean. Everything we buy has to be justified. With personal items like clothing or books, we have to convince ourselves that it’s not going to put us behind... Read More

Small Business

February 15, 2023 By Salesforce Canada

Marketing Innovations to Exceed Customer Expectations This Year

More value for money. More personalized service. More support long after a purchase is made. To some extent, the word “more” sum ups a lot about the way customer expectations have evolved. Marketers that want to respond should start by pairing it with the word “innovation.” The most successful... Read More

Marketing

February 8, 2023 By Danny Wong

How Slack Can Help Your Business Level Up Recruitment

To attract quality job applicants, recruiters agonize over details such as job listing keywords, titles, and descriptions. Some take a headhunting approach and use LinkedIn filters and InMail messages for targeted cold outreach. Sponsored display ads and paid job listings, recruiting events, and... Read More

Small Business

February 1, 2023 By Danny Wong

Microcredentials: What They Are and How They Benefit Your Sales Team

The average salesperson is measured by their effort and pipeline — outbound calls, leads generated, engaged leads, and so on — and results, in the form of sales closed and revenue driven. Exceptional salespeople, on the other hand, set themselves apart with skills that highlight their competitive... Read More

Sales

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Customer Success

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CRM 101

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How AI Can Boost Your Sales Team’s Performance

5 Ways To Grow Your Business in 2023 With Marketing Automation

What Is Data Governance (And How To Enhance Yours)

Busting Myths About Automation

5 Reasons Selling Direct-To-Consumer Will Improve The Customer Experience

Here’s the Secret to Deliver Price Increases and Maintain Customer Loyalty

Marketing Innovations to Exceed Customer Expectations This Year

How Slack Can Help Your Business Level Up Recruitment

Microcredentials: What They Are and How They Benefit Your Sales Team

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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