When your customers come calling, and they can feel your excitement and appreciation for their business, they will return that warmth with a similar zeal and continue adding to your bottom line....
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If the art of finding new customers and growing a business were a rock concert, some of the best marketing teams have served as a warm-up act, and sales has been the main attraction.
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Think of the following as a sort of quiz. It’s easy to tabulate the results. If you say “yes” to more than two or three of these areas, you’re not just succumbing to “busyness” — you’re at risk of drowning in it....
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In what will be the first in an ongoing series of posts that explores the future of manufacturing in Canada, we recently spoke with NGEN Chief Strategy Officer David Fransen. This interview has been edited and condensed.
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If you’re new to social listening, talk with your team about some of the following guidelines and how you can tailor them to the processes and procedures you’ll put in place for your company:
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A digital marketing strategy is one of those terms that most marketers have heard of, but seldom have seen it planned and implemented well. If you’re still trying to search Google for “what is digital marketing strategy,” the following should help.
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This is more than research — it’s a way to see a community of peers who are striving for the same goals, and how they’re successfully figuring out the best ways to reach them.
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Brainstorm all the ways social media could have an impact on the areas that matter most to your business. We’re happy to get the ball rolling: ...
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